Carlos Lijphart

Business Development of Benelux counrties.

- Initiate and execute commercial plans within Warbout - Setup Channel Marketing strategy/procedures - Setup Reseller Program - Setup product launches framework and procedures

- setup and implemantation of new online software platform for IT&CE channel - setup and excecution of commercial growth plans - business development in Benelux and DACH-region

- Transfer of US headquartered company strategy into DACH, BENELUX and NORDIC regions - Develop reseller and channel marketing campaigns, set up case studies and business cases - Coordination of events/trade shows in mentioned regions - Responsible for creating marketing plans within budget guidelines with distribution partners (ALSO, Tech Data, Ingram) - Writing and designing marketing communications in German, English and Dutch - Launching strategic plans for development of new sales channel

- Purchase ads in national pc and channel magazines. - Evaluate offers for marketing materials, - Stay in close contact with suppliers, - Develop marketing campaign (Print & Online), - Organisation and coordination of local and national events/tradeshows, - Development and excecution of POS strategies. - Organisation of branding and instore events at channel partners. - Manage online/offline flyer and promotional campaigns. Also see my other current duties below.

- Brand Development, - Business Development, B2C ,B2B,ESD and OEM - Channel sales activities Besides leading the Dutch sales team, my responsibilities and challenges are to grow in the Dutch market, sales-wise and name-wise. General Sales management, business development, channel and distribution sales and since the summer of 2012 I'm also responsible for marketing issues like organizing events, setting up campaigns in IT (channel) magazines, advertisements and promotions.