Caroline S. Henne

Selbstständig, Marketing (Strategy) Consultant, Interim CMO, CARO Ltd.
Berlin, Germany

Fähigkeiten und Kenntnisse

Cretative and constructive ideas
imagination
motivation
a constant smile
laughter
enthusiasm and commitment!

Werdegang

Berufserfahrung von Caroline S. Henne

  • Current 6 years and 9 months, since Sep 2019

    Tutor & Marketing Pro

    Miami Ad School Europe

    Teaching Customer Centric Marketing Strategy, Creative Techniques and more to MASE Students and - as short courses and workshops - to Professionals, too. Also looking after MASE's Marketing for their latest brainchild - Infinity Campus (and the Creative Strategy Diploma).

  • Current 9 years and 5 months, since Jan 2017

    Board Member

    various

    Board member / shareholder of... - Neuro Flash - rapid market analysis and consultancy based on neuroscience and AI - Wolf & Badger - marketplace for the world's best independent brands - Creoate - most unique experiences for individuals and groups - Altiir - luxury garments for today's conscious individual - more to come soon!

  • Current 17 years and 5 months, since Jan 2009

    Marketing (Strategy) Consultant, Interim CMO

    CARO Ltd.

    Freelance consultancy around Digital, overall Marketing & Business Strategy, specialising in fashion/luxury/beauty/sustainability. Recent clients include Paper & Tea, Ave & You, Krizia, Ports V, Frauenschuh, Plumo, Lanserring and more. Also - Speaking at conferences & other events across the globe, including Interbrand's "Anatomy of Growth", Karla Otto's Exec Summit, Louis Vuitton, A.T. Kearney's Digital Summit, Christie's Global Luxury Summit, IAMA Conference at Philharmonie Paris, Luxury@Google etc.

  • 1 year and 5 months, Feb 2021 - Jun 2022

    Interim CEO / CMO

    P & T Paper & Tea GmbH
  • 1 year and 8 months, Jul 2019 - Feb 2021

    Chief Marketing Officer (CMO)

    P & T Paper & Tea GmbH
  • 1 year and 4 months, Aug 2017 - Nov 2018

    Chief Marketing Officer (CMO)

    Wolf & Badger

    MAKE PEOPLE LOVE INDEPENDENT, UNIQUE, ETHICAL FASHION, JEWELLERY, HOMEWARE & BEAUTY PRODUCTS!

  • 1 year and 11 months, Oct 2015 - Aug 2017

    Strategic Sector Lead - Luxury

    Google UK

    MAKE LUXURY LOVE DIGITAL! Long-term, inspirational development of strategic partners in the luxury sector, including Rolex, Kering (Saint Laurent, Stella McCartney, Balenciaga, Bottega Veneta) & LVMH (Dior, Louis Vuitton, De Beers, Moet Hennessy, Benefit Cosmetics etc.), supporting them to become best in class advertisers in our digitally connected world, both on the branding and the performance side of the marketing coin.

  • 9 months, Feb 2015 - Oct 2015

    International Strategy Lead

    Google

    Headhunted in for a project based assignment to develop a Product, Marketing & Business Development Strategy for Google Surveys across Europe & APAC.

  • 2 years and 1 month, Jan 2013 - Jan 2015

    Global Director Social Media & CEEMETA Director Digital Transformation

    GfK

    Consulting the world's biggest brands on their digital and overall Marketing agenda, budget allocation/marketing mix optimisation, content strategy, and advertising effectiveness across CPG, Luxury, Beauty, Automotive, Consumer Electronics and more. Also taking Social Media Intelligence to the next level and establish the GfK Social Media Intelligence Centre as a global thought leader in the digital space!

  • 4 years and 5 months, Sep 2008 - Jan 2013

    Director Digital Market Intelligence International

    GfK nurago GmbH

  • 1 year and 11 months, Sep 2006 - Jul 2008

    Agency Account Manager

    Lycos UK

  • 1 year and 1 month, Aug 2005 - Aug 2006

    Junior Project Manager

    RTL Enterprises GmbH

  • Project Assistance Educational Development

    Bertelsmann Stiftung
  • Product Management Germany

    Lycos Europe GmbH

  • Assistance Sales Marketing Europe

    Lycos Europe GmbH

  • Assistant of the Executive Board

    Arvato AG

  • Intern: European Marketing

    Melitta

Ausbildung von Caroline S. Henne

  • Pfeiffer University

  • Fachhochschule für Oekonomie und Management Essen (FOM)

Sprachen

  • German

  • English

  • Spanish

  • French

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