Catharina Rijstenbil
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Catharina Rijstenbil
- Current 11 years and 11 months, since Jul 2014
Head of Global Brand Marketing & Creative
HERE, a Nokia business
- Current 16 years and 5 months, since 2010
Founder, Brand & Marketing Consultant, Strategy Director
www.brandactivist.eu
Brand & Marketing Consultant, Strategy Director - developing brands, creative campaign platforms and production Brands: Kroodle / Aegon, Microsoft, Floris van Bommel, Jägermeister, Schwartzhog/Hardenberg-Wilthen, Ibero Cruises, T-Mobile
- 1 year and 8 months, Aug 2008 - Mar 2010
Global Marketing Communication Manager
Sony Mobile Communications International AB
Marketing communication strategy, creative platform development, digital and social media strategy, consumer research analytics, global campaign management
- 1 year and 10 months, Feb 2008 - Nov 2009
Sponsorship Manager MTV European Music Awards
Sony Mobile Communications International AB
Sponsorship strategy, sponsorship activation and creative brand platform development of Sony Ericsson FanWalk to the MTV European Music Awards on EMEA level across all marketing functions
- 10 months, Nov 2007 - Aug 2008
Brand Activation Manager Western Europe
Sony Mobile Communications International AB
Strategy, consumer insight, content development and creative platform development with PR, social media and digital integration.
- 2 years and 1 month, Nov 2005 - Nov 2007
Brand Team Director - International Account Director
BSUR Agency- Amsterdam / Shanghai
Strategic planning and brand campaign development for fashion, technology and FMCG brands (Glamour, Turnover, Wrangler, Telfort, Imperial Tobacco / Davidoff, Ultje Nutcompany, Britvic Robinsson Fruit Shoot, Bacardi, etc.)
- 5 years and 11 months, Jan 2000 - Nov 2005
Director Marketing Public Relations
Zandbeek Agency for Engagement
Development, recruiting and management of new Marketing PR department. Strategic Marketing PR consultancy and creative platform development for international fashion, lifestyle and technology brand: Helly Hansen Europe, Sony Ericsson, O2 / Telfort, Value Retail Fashion Outlet Villages Europe, Ericsson, DSM/Chemelot, VGZ Heathcare Insurance.)
- 3 years and 1 month, 1997 - Jan 2000
Senior Marketing Communications Consultant
Zandbeek Agency for Engagement
Strategic and tactical communication consultanty, PR and copywriting. CEO ghostwriting. Brands: Helly Hansen Europe, Sony Ericsson, Telfort (O2), Ericsson, Value Retail Europe Fashion Villages, VGZ Healthcare inssurance, Pink Roccade
Ausbildung von Catharina Rijstenbil
Marketing
Kellogg Northwestern University Chicago
University for Journalism and Public Relations
Sprachen
English
C1 (Fließend)
German
C1 (Fließend)
Dutch
C2 (Verhandlungssicher / Muttersprachlich)
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