Cecilia Scolaro

Within the Corporate Communication Department I incentive and support the creation and the development of online communication projects. I am responsible for the overall online communications strategy including: the corporate website, the social media strategy and internal collaboration tools. I support and advice TNT departments in developing their online activities.

As a secundary activity, I work as freelance communication strategist, to help brands enter in a conversation with their target audiences, through marketing campaigns, community building and social media activities.

Community management and content strategy for Alfisti.com, the online workshop for Alfa lovers, created to build the best online community for Alfisti and a perfect Centenary celebration.

Dipartimento: Marketing - Comunicazione, My role is to invent cross-media projects, television format, community marketing, Unconventional and viral marketing campaign and everything could be usefull to communicate. I've been the Creative Manager of "High School Musical" unconventional campaign (Disney Channel Italy). This campaign has been the winner of "Best Holistic Campaign 2006" at the NC Awards created by ADC Agenzia della Comunicazione.

I made content research for the television program Glob, lead by Enrico Bertolino, aired weekly on Rai 3. It's a format that talks about communication and it is written by Marco Posani, Luca Monarca, Piero Guerrera, Andrea Zalone, Alessandra Torre.

I worked on projects of Guerrilla, Viral and Unconventional Marketing in a creative role, but making also production and logistic support.

I had a stage where I gave my contribute to create Motion Graphic for tv broadcaster. Some of the works I worked for: - promotional video for La7 Carta +, digital terrestrial television - Christmas spot for Mediaset - weekly promo for La7 Carta+ soccer

I've learned all the processes in creating video: from the idea to the production, to the post-production on digital support for the documentary, information and info-tainment areas. I've also studied the television market, the new medias revolution, the history of radio and tv in Italy... The final

Communication design includes many areas of the project: I studied graphic but also television market, multimedia software, psicology, marketing. The course has been really pragmatic with a project each exam, that could be the closest to the work reality. I've developed the final thesis, that was ca