Tanishka Bhardwaj

Campaign development, execution, and management of the multi-channel marketing activities of the Renewable, Green energy and Industrial product lines of Infineon.

Delivered a market analysis of opportunities of automation and digitalisation within the textile industry for Siemens Digital Industries.

Delivered a market analysis and go-to-market strategy for a new predictive feature in their existing product, encompassing areas of market entry, expansion strategy, competitor benchmarking, market size and trends.

Designed an AI-Based Supplier Management System to process optimise an efficient procurement.

Supported a 250% revenue growth for the high-growth start-up, leading multiple segments, including brand marketing portfolio strategy, owning 360° campaigns for brands for the following segments: - CRM (Email Marketing and Push Notifications) - Influencer Marketing. Public Relations and Event Marketing - Community and Customer Experience Marketing - Supporting Performance Marketing Campaigns Delivering +290% sales growth, increased market share, brand recognition, and awareness across India in collaborati

Managed Campaign Design and Management, Influencer Marketing, Trend Analysis and Content Marketing, Market Research and Brand Portfolio Strategy, Social Media, Public Relations, Experience marketing, Community relationship enablement, Live commerce software and content for a high-growth e-commerce SME.

Executed extensive analytical research on Analytical and Preparative HPLC to isolate impurities from bulk drugs.

Key Modules: Growth Strategies & Business Model, Innovation, Technological Trends, Innovation Prototyping, General Management & Entrepreneurship Thesis: Anticipating and handling AI-evoked technological change: A qualitative study

- Brand Promotion Committee • Student Convener of the Brand Promotion Committee at UIET, Panjab University (2017-2018). • Incharge for organizing a multitude of events in college such as College Orientation, Startup and Innovation Programme - Model United Nations • Secretary-General at UIETMUN 2