Céline Renaux

- Category roadmap and Innovation funnel for Maille on table sauces (Mustard, Mayonnaise, Sauces) for key countries (DE, JAP, AUS, US, UK, FR) in classic retail - Management of innovation and renovation projects from idea generation to market launch - Country support for yearly activation plan and launch of country specific innovations (France, Germany, Japan) - Asset development to support innovation and renovation projects in key countries (TV, print, digital) - Management of an junior

In addition to brand development scope, responsible for activation strategy for mustard in France (1st category in FR Dressings in TO) - Market launch of Maille new recipe innovation on mustard (sampling, promotional events & tasting in store, - In-store activation and visibility - Organisation of a PR event with bloggers and consumers to promote an iconic product

Strategy: Participation to the category strategy and innovation roadmap of the two brands on mustard in France - Brands positioning, portfolio management, range architecture - Management of innovation and renovation projects from insight development to launch - Mix improvement (Design, Claims, Market Development…) - Communication: Development of TV tag on Maille new innovation

Participation to the strategic and operational management of Cadbury’s iconic FR kid’s brands - Market monitoring, monthly reports and analysis for specific business issues (Nielsen data) - Implementation of new brand’s positioning (development and implementation of a new visual identity creation of a brand’s institutional website) - Development of a promotional operation for innovations’ launch (in-store animation and sampling)

- Coordination of advertising and promotional actions (online and print) – on both local and international teams (B2B and B2C) - Diploma thesis on new forms of marketing and advertising (ambient, internet, viral and buzz marketing)

- Coordination of the 2007 campaign for hair salon chain Machst's Hair (from casting and photoshoot to promotional material development) - Development of promotional projects – traditional media and events – for international clients in medical and telecommunication area (T-Mobile, BenQ, Vanguard)

Consumer Marketing and Market Studies in Rouen Business school

International Marketing Kommunikationspolitik und konsumentenverhalten International Management

Internationales Marketing International Trade International Management