Céline Renaux
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Céline Renaux
- Bis heute 6 Jahre und 4 Monate, seit März 2019
Marketing Manager
Upfield Deutschland GmbH
- 8 Monate, Juli 2018 - Feb. 2019
Brand Manager Rama - Central Europe
Upfield Deutschland GmbH
- 1 Jahr und 2 Monate, Mai 2017 - Juni 2018
Brand Manager Deo - Axe Masterbrand - DACH
Unilever Deutschland GmbH, Hamburg
- 9 Monate, Sep. 2016 - Mai 2017
Brand Manager Skin Cleansing / Duschdas Masterbrand - DACH
Unilever Deutschland GmbH, Hamburg
- 2 Jahre und 5 Monate, Apr. 2014 - Aug. 2016
Global Brand Development Manager Maille
UNİLEVER Paris/London
- Category roadmap and Innovation funnel for Maille on table sauces (Mustard, Mayonnaise, Sauces) for key countries (DE, JAP, AUS, US, UK, FR) in classic retail - Management of innovation and renovation projects from idea generation to market launch - Country support for yearly activation plan and launch of country specific innovations (France, Germany, Japan) - Asset development to support innovation and renovation projects in key countries (TV, print, digital) - Management of an junior
- 1 Jahr und 1 Monat, Apr. 2013 - Apr. 2014
Junior Brand Manager Dressings - Amora / Maille
Unilever France
In addition to brand development scope, responsible for activation strategy for mustard in France (1st category in FR Dressings in TO) - Market launch of Maille new recipe innovation on mustard (sampling, promotional events & tasting in store, - In-store activation and visibility - Organisation of a PR event with bloggers and consumers to promote an iconic product
- 2 Jahre und 7 Monate, Okt. 2010 - Apr. 2013
Junior Brand Development Manager
Unilever France
Strategy: Participation to the category strategy and innovation roadmap of the two brands on mustard in France - Brands positioning, portfolio management, range architecture - Management of innovation and renovation projects from insight development to launch - Mix improvement (Design, Claims, Market Development…) - Communication: Development of TV tag on Maille new innovation
- 1 Jahr und 2 Monate, Juni 2009 - Juli 2010
Junior Product Manager
Cadbury France
Participation to the strategic and operational management of Cadbury’s iconic FR kid’s brands - Market monitoring, monthly reports and analysis for specific business issues (Nielsen data) - Implementation of new brand’s positioning (development and implementation of a new visual identity creation of a brand’s institutional website) - Development of a promotional operation for innovations’ launch (in-store animation and sampling)
- 7 Monate, Feb. 2008 - Aug. 2008
Junior Account Managemer
Publicis Frankfurt
- Coordination of advertising and promotional actions (online and print) – on both local and international teams (B2B and B2C) - Diploma thesis on new forms of marketing and advertising (ambient, internet, viral and buzz marketing)
- Coordination of the 2007 campaign for hair salon chain Machst's Hair (from casting and photoshoot to promotional material development) - Development of promotional projects – traditional media and events – for international clients in medical and telecommunication area (T-Mobile, BenQ, Vanguard)
Ausbildung von Céline Renaux
- 1 Jahr und 3 Monate, Okt. 2008 - Dez. 2009
ESC Rouen / Neoma
Consumer Marketing and Market Studies in Rouen Business school
- 2004 - 2008
HWR Berlin
International Marketing Kommunikationspolitik und konsumentenverhalten International Management
- 2004 - 2008
ESCE Paris
Internationales Marketing International Trade International Management
Sprachen
Französisch
Muttersprache
Deutsch
Fließend
Englisch
Fließend
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