Chloe Hsiao

• Research, identification and communication with business partners in China • Supported to establish alternative sales channels in China, e.g, Wechat, Tmall, Taobao • Strategic development in the core areas of an e-commerce company, e.g. business development, marketing, operations • Identified, recruited and managed relations with social influencers, as well as negotiated campaigns and budgets • Implementation of process optimization depending on ratio analysis

•Design various effective marketing materials for online and offline channels to raise awareness, such as product brochures, flyers, web banners, newsletters, and rich webpages.• Lead the development and implementation of promotion activities in key IT mall and e-tailers every month that resulted in consistent sales increase by 20% in a flat growth industry and outperformed key competitors.

• Manage relationships with domain registrars across Asia • Responsible for new business pitches through phone and email to generate new sign-up • Maintain relationship with existing clients and provide regular updates to ensure satisfaction • Manage a portfolio of accounts including initiation, analysis, monitoring and evaluating new opportunities for each account. • Conduct monthly email newsletter by writing stories, designing banners, and HTML coding.

• Leading PR programmes for global pharmaceutical and healthcare clients • Develop innovative and effective educational tools for patient such as APPs, interactive games, videos, infographics. • Conduct questionnaires on both digital and traditional media for analysis and report of audience insights. • Manage and supervise various patient events such as educational lectures, social events, sports meets, exhibitions.

• Develop various channel events for financial industry client such as financial forum, soft topic lecture, travel activity, and banquet. • Daily media scan: monitor the quantity and quality of press coverage and provide summary about the key issue and market trend.• Assist on implementing PR plan, providing suggestion on the event’s detail such as venue, host, performing group, lecturer, gift, etc..

Public relations, Advertising