Chris Willett

With full responsibility for the sales and business development worldwide, my remit is to set, implement and direct the sales & marketing strategy within the company’s global strategy. Key responsibilities include forecasting and target setting; setting the annual budget; recruitment & retrenchment of staff; giving direction and guidance to a sales and technical team of currently 20 people; managing and developing the overseas distribution & agency network; investigating new markets for growth and establish

I was employed by ASW, the former parent company of Macalloy, on their graduate management-training scheme. The training programme involved working on a series of projects within different parts of the business, including: • Working continental shifts in the rolling mill to implement a new computerised bar cutting programme. • 9 months with the German representative of the wire drawing business to establish a long term market presence as well as immediate sales. Booked orders increased by 500% in 9 month

Business Studies, German