Christine Bausewein

Acting as interim partner or mid term manager, driving new business programs, or -pitches, company (re)presentations, brand + media strategy development, reorganisation processes, in local or global marketing and media contexts with track record experiences within B2B and D2C distribution concepts for CPG, care&beauty, selective premium and luxury segments

Executive Growth Officer role to anchor and develop a certified organic cosmetics brand, its culture, organization and teams during critical consolidation period to regain profitability. Heading up Brand, Digital Marketing, Sales, Business Development.

Head of Corporate Media, in charge of the development of brand equity. Strategic direction of both annual investment and media approaches, reporting to the general management, in close collaboration with global leadership team. Educating local teams about media strategies thru key notes during quarterly conferences. Piloting (digital) media measurement across channels. Contributing role within global media team for agency and media model reviews globally and locally. since 2013.

Development and implementation of global media strategy for Chanel Fragrances, in close collaboration with global marketing, sales, communication teams. Steering of global media agency teams, as well as coordination + monitoring of up to 13 Chanel tier 1 markets. Creating link between market, regional, and headquarter stakeholders for any paid media request as well as for individual, creative solutions.

Implementation of the local media strategy, reporting to the marketing director of Fragrances + Beauty division. Briefing and monitoring of local agency team. Constant analysis of the German cosmetics market and media landscape evolution.

Expanding Touchworks offices from HQ in Düsseldorf to Hamburg. Offering creative services to ZenithOptimedia clients, but also generating new business. Consulting 360° communications planning by merging creation and media planning. Mainly digitally driven projects building websites, e-CRM, banner campaigns, social networks profiles + activities as well as defining environments from planning perspective.

Starting the career as Junior Accounts Manager working for Sony Home Ent. in Hamburg, handling the production of a b2c catalogue + various b2b dealer tools and their adaptation for up to 30 markets language versions. Continuing as an Accounts Manager to support the new office in Düsseldorf, in 2005, implementing BTL (mainly CRM) concepts. Handling direct mailings, address broking and website CMS support. Mentoring junior and trainee team members.