Christine Newberg

• Develop comprehensive social media content plans, calendars and strategy for esteemed clients. Achieved YoY engagement increases from 100% to 1,000% with engagement rates of 9+% for clients across Facebook, LinkedIn & Instagram. • Build & lead expansion and development plans of our Organic Socials team, including a service offerings deck, audit strategy and consultation strategy. • Report, analyse and inform strategy on project metrics for organic and paid campaigns to stakeholders and in-house teams.

• Led a major campaign for the World of Warcraft Race to World First event, blending Twitch live streaming, YouTube interviews, Twitter giveaways, and community interaction, resulting in millions of viewers. • Achieved 300% increase in Twitter engagement during event, sustaining to 40% post-event. • Developed and led cohesive pre-event social media campaign across multiple channels (Twitter, YouTube, Twitch, Discord, LinkedIn). • Oversaw and executed partnership & affiliate deliverables for social media.

• Worked with the Embassy's public relations & communications teams to drive positive diplomatic content campaigns on the organisation's Twitter, Facebook and LinkedIn. • Managed the Embassy’s social media/public platforms posts in both Hungarian and English, creating engaging, culturally sensitive content.