Christoph Eisenack

Leading the center of excellence team for all B2B and B2C channels: Business analytics, digitalization and automation, strategic pricing management, back-office order management operations, and market intelligence to enable profitable sales growth, improve the customer experience, and unlock internal efficiencies. Executive leadership with a team of 60+ employees spanning 5 functions

Accountable for all Retail and Hospitality Systems&Services sales and marketing activities in the US and Canada: Set the vision and adapt the global IoT lighting strategy to regional needs to grow the business with connected lighting hardware, software, and services. Drive new platform (e.g. LiFi, 3D printed luminaires) opportunities with B2B customers and their ecosystem in the segment

Responsible for developing and driving IoT Lighting & Smart Building End User B2B marketing strategy and activities for the Segments Retail, Hospitality, Office, Industry and Healthcare. Definition and execution of Lead Generation and Nurturing programs to generate sales funnel. Generating customer insights and market trends. Drives cross functional collaboration including strategy development and organizational agility

Leading the customer service Key Account Team that is responsible for End2End support of all professional lighting Key Account end-user along the complete selling process (from e.g. customer requests, quotations, order handling, logistics follow-up, complaint handling). Implementation of an efficient and customer focused customer service organization of 20+ employees, analyzing and optimizing of customer relevant processes and implementation within the Philips Lighting organization

Responsible for defining and implementing regional segment strategy: Definition and development of growth sub-segments including innovative solutions (LED, sustainability, quality of light), implementation of B2B end-user Approach, planning and monitoring of key initiatives with Product Marketing, Marketing Communication and Sales. Implementation of regional target group communication activities, responsible for spearhead sales

Project management tasks in a new distribution system project, product positioning and pricing strategy for the export department