Christoph Graupner-Dietrich

With over 20 years of experience in business development, sales, and marketing, I am passionate about helping organizations and individuals achieve their leadership potential through executive education and coaching. As a Client Advisory Manager at the Center for Creative Leadership (CCL), a top-ranked global leadership development provider, I advise and support clients across Europe in designing and delivering customized learning solutions that address their strategic challenges and goals.

With over 20 years of experience in business development, sales, and marketing, I am passionate about helping organizations and individuals achieve their leadership potential through executive education and coaching. As a Client Advisory Manager at the Center for Creative Leadership (CCL), a top-ranked global provider of leadership development, I advise and support clients across Europe in designing and delivering customized learning solutions that address their strategic challenges and goals.

+ Promoting high-quality executive education programs and degrees to global enterprises, mid-sized companies, start-ups, and our founders (B2B) + Identifying and expanding business areas and collaborations + Generating prospects to systematically develop leads (CRM) + Advising individual participants (B2C) + One-on-one consulting with executives and creating individual learning journeys + Collaborating with faculty and program directors, and program managers + ESMT Berlin is Germany's business school No. 1

+ Responsible for a budget in the mid-six-figure range + Developed and implemented a go-to-market strategy for the programs offered + Developed a new concept for marketing communication + Executed digital marketing campaigns, making use of data analytics, SEO/SEA + Created content for websites and other communication tools + Steered agencies and service providers

+ Provided customized training solutions for international customers + Systematic lead generation and lead qualification, B2B and B2C + Delivered two events for HR managers in the DACH region + Planning and implementation of the department's presence at two ESMT Berlin Annual forums, each with approx. 350 attendees + Run and visited trade fairs and conferences

+ Developed sales and marketing solutions for SMEs + Identified customer needs + New customer acquisition and CRM development + Emailing campaigns, digital marketing, website maintenance + Content strategy, podcast production

+ Conception and implementation of the sales and marketing strategy + Marketing of the product portfolio to global customers B2B (e.g., Mercedes Benz, VOLVO, Dräger, SAMSUNG, Leica) + Steering of the sales pipeline via Salesforce + New business development, execution of marketing campaigns + Developed buyer personas

+ Sales of web-based language learning solutions B2B (Helaba, Volkswagen Coaching, E.ON) + Acquisition of new customers, clarification of customer needs, upselling + Development of solution scenarios, preparation of offers + Developed a sales strategy B2B + Conducted presentations and trainings in the education sector

Regionaler Verkaufsleiter B2B Berlin/Brandenburg Leadgenerierung und –qualifizierung, CRM, Sales-Funnel, Solutions-Vertrieb B2B digitaler und Print-Produkte, Erarbeitung von Lösungsszenarien, Angebotserstellung, Präsentationen und Schulungen auf Fachtagungen.

Absatz- und Umsatzplanung, Vertriebscontrolling, Konzeption von Marketing- und Werbestrategien, erfolgreiche Einführung einer neuartigen Stadtführer-Reihe, Führung des Salesteams und Leitung von Außendienst-Tagungen.

Neuerschließung des Absatzkanals Buchhandel für Lern-Software, Präsentationen und Schulungen auf Fachtagungen, Direktvertrieb B2B, Angebotserstellung, Konditionsverhandlungen.

Absatz- und Umsatzplanung, Vertriebscontrolling, Entwicklung eines neuen Marketing- und Messekonzepts, Führung des Salesteams und Leitung von Außendienst-Tagungen.

Beschreibung und Konzeptionierung von Anzeigenplattformen, Beratung und Verkauf von Online-Anzeigenprodukten (Berliner Morgenpost).

Budgetführung, Umsatz- und Kostenplanung für 7 Filialen, Führungsverantwortung und Personalcontrolling für 65 Mitarbeiter*innen, Standort-Entwicklung und –Recruiting, Umsetzung (de)zentraler Marketingmaßnahmen.

Absatz- und Umsatzplanung, Vertriebscontrolling, VKF, Führung des Salesteams und Leitung von Außendienst-Tagungen

Steuerung des Einkaufsbudgets, Führen von Einkaufsgesprächen, Inhaltliche und quantitative Entwicklung des Bereichs Belletristik, Leitung eines Teams von 5 Mitarbeiter*innen, Organisation der zentralen Bestellabteilung.

Steuerung des Einkaufsbudgets, Führen von Einkaufsgesprächen, Inhaltliche und quantitative Entwicklung des Bereichs, Standort-Entwicklung, Filial-Neueröffnungen.

Ausbildung zum Sortimentsbuchhändler

Marketinginstrumente, Marktforschung, Unternehmenskommunikation, Grundlagen der BWL, Projektmanagement, Sponsoring. Events als Marketing-Instrumente, Instrumente für die Eventproduktion, Online-Marketing, HTML, E-Mail-Marketing, Affiliate-Marketing, SEO und SEM. Einrichtung nicht mehr am Markt.