Company
Christoph Seifert
Basic
Angestellt, Director, Global Member Growth Analytics, Nike
Beaverton, United States of America
Timeline
Professional experience for Christoph Seifert
1 year and 8 months, Aug 2016 - Mar 2018
Senior Manager, Digital Analytics & Optimization
Kohl's Department Stores
11 months, Oct 2015 - Aug 2016
Manager, Marketing Analytics - Digital
Kohl's Department Stores
1 year and 2 months, Aug 2014 - Sep 2015
Marketing Manager - Customer Analytics, Personalization & Contact Strategy
Cree Inc.
* Email Marketing Manager (Strategy, segmentation) * Catalog Marketing Manager (Circulation plan, budget allocation, print & prospecting cost negotiation) * Customer lifetime analytics * Acquisition/ad cost attribution & budget allocation * Cross-channel segmentation & personalization strategy
1 year and 2 months, Jun 2013 - Jul 2014
Business Analyst - Customer Analytics & Contact Strategy
Cree Inc.
Business Analyst for e-conolight.com Responsible for: * customer analytics * web analytics * SEM strategy (Budget and strategic positioning) * SEO strategy * catalog strategy and planning (budget, circulation, page placements) * acquisition and retention strategy
1 year and 8 months, Oct 2011 - May 2013
Web Analyst
Lands' End Inc.
* Analyze marketing channel performance and customer behavior. * Implement strategies to optimize channel effectiveness and relevance towards customers. * Support email customer selection and execute tests to improve email contact strategy. * Provide recommendations for future enhancements regarding email customer segmentation and contact strategy.
Online-Marketing, New Customer Acquisition, Marketing Controlling, Web Analytics
7 months, Apr 2010 - Oct 2010
Lands’ End Global Marketing / International Job Exchange Program
Lands' End Inc.
3 months, Aug 2007 - Oct 2007
Praktikant (Online Marketing, Interaktive Medien)
CAP Customer Advantage Program GmbH
Educational background for Christoph Seifert
6 years, Apr 2003 - Mar 2009
Betriebswirtschaftslehre
Universität zu Köln
Marketing (Beschaffung und Produktpolitik, Markenpolitik, New trends in product marketing and procurement, CRM), Controlling, Statistik
Languages
German
First language
English
Fluent
French
Intermediate