Christoph Seifert

Basic

Angestellt, Director, Global Member Growth Analytics, Nike

Beaverton, United States of America

Skills

Online Marketing
Web Analytics
SQL
SiteCatalyst
Tableau
IBM Netezza
E-Mail Marketing
R
Monetate
Customer Analytics
Personalization
Customer Segmentation
Strategy
Analytics
Databricks
HiveQL
Causal inference
Causal impact
Consumer science
E-Commerce
Teradata
Oracle
Product analytics
Digital experiences

Timeline

Professional experience for Christoph Seifert

  • Current 1 year and 10 months, since Dec 2020

    Director, Global Member Growth Analytics

    Nike
  • 2 years and 8 months, Apr 2018 - Nov 2020

    Director, Experience Science

    Nike
  • 1 year and 8 months, Aug 2016 - Mar 2018

    Senior Manager, Digital Analytics & Optimization

    Kohl's Department Stores

  • 11 months, Oct 2015 - Aug 2016

    Manager, Marketing Analytics - Digital

    Kohl's Department Stores

  • 1 year and 2 months, Aug 2014 - Sep 2015

    Marketing Manager - Customer Analytics, Personalization & Contact Strategy

    Cree Inc.

    * Email Marketing Manager (Strategy, segmentation) * Catalog Marketing Manager (Circulation plan, budget allocation, print & prospecting cost negotiation) * Customer lifetime analytics * Acquisition/ad cost attribution & budget allocation * Cross-channel segmentation & personalization strategy

  • 1 year and 2 months, Jun 2013 - Jul 2014

    Business Analyst - Customer Analytics & Contact Strategy

    Cree Inc.

    Business Analyst for e-conolight.com Responsible for: * customer analytics * web analytics * SEM strategy (Budget and strategic positioning) * SEO strategy * catalog strategy and planning (budget, circulation, page placements) * acquisition and retention strategy

  • 1 year and 8 months, Oct 2011 - May 2013

    Web Analyst

    Lands' End Inc.

    * Analyze marketing channel performance and customer behavior. * Implement strategies to optimize channel effectiveness and relevance towards customers. * Support email customer selection and execute tests to improve email contact strategy. * Provide recommendations for future enhancements regarding email customer segmentation and contact strategy.

  • 2 years and 5 months, May 2009 - Sep 2011

    Online Marketing / Business Analyst

    Lands' End GmbH

    Online-Marketing, New Customer Acquisition, Marketing Controlling, Web Analytics

  • 7 months, Apr 2010 - Oct 2010

    Lands’ End Global Marketing / International Job Exchange Program

    Lands' End Inc.

  • 1 year and 1 month, Dec 2007 - Dec 2008

    eCommerce Consultant

    PadberX Marketing Consultants
  • 3 months, Aug 2007 - Oct 2007

    Praktikant (Online Marketing, Interaktive Medien)

    CAP Customer Advantage Program GmbH

Educational background for Christoph Seifert

  • 6 years, Apr 2003 - Mar 2009

    Betriebswirtschaftslehre

    Universität zu Köln

    Marketing (Beschaffung und Produktpolitik, Markenpolitik, New trends in product marketing and procurement, CRM), Controlling, Statistik

Languages

  • German

    First language

  • English

    Fluent

  • French

    Intermediate

Wants

Business contacts
Web Analytics
Customer Analytics
Personalization
Website Testing
Customer Segmentation
E-Commerce

Interests

Google
Android
Samsung
Applied Personalization
R statistics
contemporary history
Zeitgeist
politics
Europe
United States
History
Movies
TV
Sports
Friends
Family
animals
Healthcare
new technologies
LED technology
Organic LED
Customer Profiling
Psychology
Two systems
Daniel Kahneman
Behavioral Economics
Consumer Behavior
Education
Human Rights
Environment

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