Anna Levshina

Ownership of digital marketing strategy and performance: - analysis and implementation of best market practices, ensuring maximum profitability - defining of benchmarks and daily control on achieving them - marketing-related data modelling, aiming to improve client acquisition and retention - customer segmentation, customer journeys, channel performance - data-based real-time reporting for stakeholders - team work with marketing research agencies on competitor and customer research

Freelance research analytical projects for Russian branch of Interactive Advertising Bureau (IAB Russia), research companies, e-commerce and online media.

Management of a full service digital media advertising agency - SEM, SMM, Display and Analytics departments, 40 people: - defined company strategy and was continuously working on improving company performance, - ensured stability in daily business running, - introduced data-driven mindset across all teams and departments, - maintained relationship with key vendors and key clients.

Lead a team of 20 people in a digital media advertising agency, owned by WPP/GroupM Russia. Worked with performance-oriented clients, interested in data-driven solutions for their digital businesses: - analyzed clients business needs in digital marketing, available data, resources - used descriptive and predictive analytics to design most suitable solutions - implemented them on agency side and participated in implementation on clients' side.

Lead a team of 4 media planners in a full-service digital advertising agency. Introduced planning and buying guidelines, based on analysis of campaigns performance. Maintained relationship with key vendors. Participated in clients' pitches and brainstorming sessions.

Successful start and further conduction of radio research survey, incl. sample design, data preparation, data mining and analysis, reporting. Analytical support of programming and marketing departments at radiostations. Participation in company's proprietary analytical software development. Daily management of radio research department, including fieldwork management. The survey is market standard in Russia.

Participation in qualitative and quantitative ad hoc surveys: fieldwork management, data preparation and data cleaning, data mining and reporting. Programming of interviewing software.

Faculty of Social Studies and Statistics, Majors Marketing, Honors Diploma