Cibele van der Meer

> Management of multi-functional teams (Engineering, Design, Manufacturing, Finance, Quality, Marketing, Sales and After Sales) integrating deliverables through upstream and downstream communication process within a matrix org structure > Evaluation of business and product strategy opportunities for new markets > Development of suppliers (on board development) > Market & Product Research through Competitive Analysis, Car Clinics and Focus Groups

> Internal marketing actions and institutional campaigns with HR for the business unit > Coordination of strategic actions and endomarketing campaigns > Events planning and execution > Sales back office support

> Briefing and coordinating projects with Marketing, Communication and Advertising agencies > Planning, management and monitoring of promotional campaigns such as: "Parati Pé na Estrada" and "Meu caso com um Volkswagen" > Event planning: Auto Show 2000 and 2002 > Product launches: New Polo, Polo Sedan, Fox and some special series > Interface with internal customers as Product Marketing and Design > Development of promotional materials for retail outlets/dealers