Claire Choy

Development of communication strategies, execution and evaluation of integrated marketing communication and product campaigns • Implementing communication platforms, rebranding and international launch • Managing change and communication of Carpooling’s European platforms • Responsible for product marketing: - Working with the functional/transversal teams in launching new features - Developing product marketing plans (videos, tutorials, newsletters, social media strategies)

Developing and executing the communication strategies for the French market • Creating media plans and themes • Implementing communication campaigns • Coordinating an external PR agency • Spokesperson for carpooling.fr in the media and at events • Providing content and managing social media platforms • Writing press releases and articles • Monitoring communication actions and creating performance reviews • Budget planning and control

Missions: Counsel corporate communication - Strategic recommendation and management of communication campaigns • Event organization and coordination of service • Project management and partnership development • Production of online content (newsletters, websites) and offline (brochures, press releases) and coordination of service providers (graphic designers, developers) and journalists • Organization of interviews, media training, • Community management actions, daily media and web review

Objective: Matching the message of the company with the various communication activities and actions Missions: Developing communication strategies for SFR’s brand identity • Counseling, coordinating and supporting projects • Managing suppliers for corporate events, films, fairs • Coordinating the communication between the head-office and the regions

Objective: find the appropriate way of advertising for book publishers Missions: • Reservation of multi media advertising inserts (Press, Radio, Outdoor, Internet) • Creation of advertising campaigns for book launch • Market research of the various media • Advertising benchmark • Press review of the Group Lagardère

Mission: Survey on two banking markets, the association and the elderly

Thesis : "The effect of culture on market entry and timing" Keywords: Market entry strategy, Market timing entry, Culture, Internationalization theories, Entry mode choices, International expansion

Preparatory class for the entrance exam in a Business School