Claire Williams

Manage content & brand design team. Customer relationship management; oversee execution of trigger campaigns, newsletters and customer communication. Project management and collaboration with stakeholders across the company. Establish visual identity, brand tone and personality, employer brand and core cultural values

Manage cross-functional content & design team delivering a variety of Marketing, Product and Sales projects. Development of editorial content and strategic content marketing projects, product copywriter and responsible for localization of marketplace into 6 languages, drive CRM initiatives including trigger mailing campaigns and touchpoints at key transactional steps of customer journey, editor-in-chief of 50-page print magazine "Campanda Magazin"

Manage a team of photography and videography specialists and a global freelance photographer network - Test and develop innovative audiovisual content Ensure visual consistency across the brand

Team management (10+ writers and translators) - Coordinating content projects with: Brand, PR, SEO, Product, Customer Support - Content Marketing Strategy - Managing external copywriting agencies - Standardising tone of voice for various channels - Data management & analysis - Copywriting, proofreading & content editing

Copywriter (listing descriptions, landing pages) - Management of deadlines and incoming requests - Prioritising tasks for team members - Defining processes & creating style guides - Solving customer inquiries via email (Zendesk)

Link building & text optimization - Liaising with travel industry collaborators - Writing travel articles and landing page content

Creation of educational & promotional videos - Director, Camera Operator, Editor - Multi-media content for web, print, radio & TV - Managing & promoting social media channels: YouTube, Facebook, Twitter & Wordpress

Television Production, Communication Studies, Cultural Studies