Dairo Chamorro

I am responsible for the planning and execution of strategic marketing programs for Brady in the Americas, as well as the management of key integrated marketing campaigns for Brady’s commodities market solutions and multi-channel communications including media, events, online, direct marketing and partner relations.

Reporting directly to the CEO and CMO, I’m managed Asset Control’s global brand, marketing and corporate communication. I executed top marketing conferences and events in the UK, Ireland, Germany, Portugal, Brazil, Japan and the US. I also managed the global marketing budget, as well as the creation of integrated marketing programs including digital campaigns, print advertising and the generation of though-leadership pieces.

Provided strategic, creative leadership for 360° degree integrated advertising and marketing campaigns for Thomson Reuters online, mobile and offline properties. Managed, planned and executed sales pitch and deliverables for viral campaigns, “Big Idea” conceptualizations from conception to delivery. Managed global re-branding for all international versions of Reuters. com properties and developed go-to-market strategy plan for Reuters mobile app.

Responsible for creative vision, conceptual design and development of marketing communications, including collateral, wireframes, web banners, microsites, and digital ad campaigns. Creating compelling online strategies, designs, corporate branding and creative execution of high-profile projects. Clients include Amazon, Citibank, Dodge, JP Morgan Chase.

Responsible for the creative development of online marketing and B2B sales solutions for one of the largest U.S. textile companies. Direction and design of web promotions and collateral print assets for new products and business initiatives.

Provided art direction and development of hybrid flash/ streaming video for top online video content provider. solutions. Conceptualise management’s goals using graphic and information designs for ad agencies.

Business Communication