Dan Robinson

Responsible for directing all aspects of Codemasters' global marketing, brand, social media, community engagement, brand partnerships, and PR activities for award-winning video games franchises and corporate brand. Key experience in digital formats, including mobile and digital console, all retail formats, and Virtual Reality (VR).

Global responsibility for corporate and product brand identity, marketing, PR, 3rd party partnerships, and co-promotional activity for the the world's leading independent driving video game developer, across its portfolio of products on X360, PS3, PC/Steam, iOS and Android.

Senior brand marketer with global responsibility for an array of products across all major gaming platforms (X360, PS3, PC, Wii, NDS and digital) for target markets ranging from casual kids to core simulation. I set out global marketing strategies for several award-winning titles, delivering innovative campaigns to deliver over and above ROI.

Responsible for the marketing relationship with Asda-Walmart, Morrison's, Glaxo Smithkline, Spar Europe, D&G and Vimto Soft Drinks, working on new product launches, revamping existing lines, and product lifecycle management. I led multiple projects simultaneously, and identified strategies for line extensions to establish key growth areas and exit strategies.

Managed a team of up to 14 direct reports, who dealt with the more complex issues that customers faced with the UK's largest water supplier. Also a key member of various cross-functional project boards aimed at improving not only customer service, but safeguarding the future business.

I managed advertising and PR agencies, and played a key role in new kit launches for Liverpool FC, Aston Villa FC, Bolton Wanderers FC, Crewe Alexandra FC, and Wales Rugby Union.

Marketing, International Marketing

Marketing, French, Business, Economics