Svetlana Voronova

Supervised projects: Business School of Tourism and Hospitality, training programs, children’s center, and educational grants Joined to develop the Business School; promoted to Deputy Director for Marketing and Sales in nine months. Transformed it into a regional leader: courses 1→6, revenue +2.4× Held 54 events, built a lead-generating community, raised media mentions 19→61, and grew social media to 1,968 followers organically. Saved ₽5.6M on PR; enrollments exceeded competitors; annual revenue up 20–35%

Comprehensive event contractor in Northwest Russia: venues, catering, equipment, furniture, premium rentals, and exhibitions with Moscow and Kaluga Cosmonautics Museums Joined to develop nautilus.space; promoted to Head of Marketing within three months. Built a full marketing cycle (strategy, content, ads, social media) Formed project teams, managed results, and ensured progress. Achieved 70–200% annual lead growth, met financial targets with minimal ad spend, and saved millions via UGC and partnerships.

Conduct strategic sessions for experts on marketing, promotion, and service packaging. Teach social media and strategic marketing courses for university programs. Advise on launching info products and optimizing workflows with AI tools. Support business and cultural events: manage SPIEF press center, organize festivals, and produce visual, photo, and promo content.

Built project architecture from scratch and managed all stages to ensure ROI from ticket sales. Delivered full marketing cycle: identity, strategy, creatives, content, ads, and social media. Launched media partnerships and collaborations, replacing paid ads with partner channels. Moved PR in-house, cutting costs 45% and tripling partners. Results: 2017 — 30K visitors, 200 media mentions; 2019 — 45K visitors, 70 partners, 800 free placements.

Managed the full project cycle: tendering, accounting, design of exclusive premium stands, project planning, and construction. Achieved 100% on-time delivery. Worked with international clients at SPIEF-2012 (received a formal letter of gratitude).