Daniel Hefel

Advisor to Management Team

Responsibility for +25 Radiology centers (MRI, CT) in 2 countries and further growth Driving Marketing and Sales strategy www.medneo.com - a technology driven, innovative radiology platform for outpatient, mobile and hospital setups based in Berlin

- Established a group wide Commercial Excellence program to enhance efficient and profitable growth (e.g. salesforce roll out across 10 countries, sales incentive program) - Established Commercial Excellence and Innovation program to enhance efficient and profitable growth across Division - Developed divisional e-Commerce strategy with +800,000 customers paying online for laboratory services

- Managed laboratory diagnostic operations in six Eastern Europe countries & Turkey (ca. 100m€) - Turned around business by going from loss to positive EBITDA, acquiring laboratories and changing business ethics - Developed and implemented the Groups’ strategy in Human Genetics (7 acquisitions) to become major player in Europe - Built core team for new Business Unit in Germany (+100m€ business) and developed +10 major outpatient clinics

- Built from scratch team of >30 people in Sales and Marketing, Customer Service, Field Service and Application - German affiliate was the first unit within the company to become number two in the commercial Molecular market - Received the company Presidents Club Award for fastest growth - Selected for the Cepheid Global Leadership Development Program at Haas School of Business at UC Berkeley – Center for Executive Education

- Responsible for 13 laboratories and 40 hospital laboratories - Full P&L responsibility for revenues of 200m€ - Improved profitability by 10% by standardizing processes, restructuring core laboratory and opening new laboratories - Strategic responsibility for the German sales force (+70 staff) - Familiar with setting up legal entities for GP's and specialists

- Built up first Global Account team in the laboratory diagnostics industry - Responsible for 15 Global Corporate Accounts across several countries (each 2-10 Mil. € in annual turnover). Over 200 travel days / year - Won the Siemens National Sales Award / Best Sales Rep of the Year in Urinalysis Germany - Selected for the Siemens Talent Program / Cockpit 2008

- start in sales: Area Sales Manager for diagnostic products (immunology, clinical chemistry, urinalysis and hematology) in Southern Germany; turnaround of lost business with one of Germany’s largest private labs by signing a European contract (value: 15 Mio. € over 5 years) - Chosen as 1 out of 500 Applicants for Bayer’s talent pool - moved within a year into the new role as European Corporate Account Manager / Bayer Diagnostics was meanwhile acquired by Siemens

studies and projects in Russia (International Management Institute St. Petersburg – IMISP), China and Estonia