Daria Serrano Cargol

Basic

San Francisco, United States of America

Skills

User Research
Usability Testing
A/B testing
Personas
Field studies
Interviews
Surveys
User Journeys
Content Analysis
Benchmark research
Card sorting
Design Thinking
Information architecture
Wireframes
Python
Mobile user experience
Prototyping

Timeline

Professional experience for Daria Serrano Cargol

  • UX Researcher

    Gebraucht.de

    • Collaborate with multiple teams to identify and prioritize research topics in a fast-paced environment • Partner with PM and Marketing define personas • Find areas to improve upon in our app and website by interviewing, surveying, and observing users in the field • Synthesize feedback to generate insights and provide clear design recommendations. • Share research findings by creating and distributing reports and presentations

  • Freelance UX Researcher

    Independent contractor

    Assist clients with UX research and the creative design process, including user and market research, personas, usability tests, wireframes, site maps and information architecture.

  • Operations Specialist

    LendingClub

    • Identify UX trends and inefficiencies to enhance the client experience • Synthesize feedback to generate insights and recommendations to the Product team • Identify and resolve customers' needs and goals • Provide financial expertise and educational support to customers

  • Researcher

    UC Berkeley

    Research in the area of synesthesia, focused on music-color-shape cross-modal associations. • Project lead for a study about associations between music and art • Develop studies for data collection using JavaScript, HTML, and CSS • Manage participant recruitment and data collection in the lab • Assess validity of other research projects • Share research findings with the team and the department at large with reports and presentations

  • Researcher

    UC Berkeley

    • Collaborate in the design of studies • Data collection through Qualtrics • Literature reviews to supplement current research • Share research findings with the team and the department at large with reports and presentations • Acquired certification to conduct research with human subjects

  • English Tutor

    City College of San Francisco

    • Created individualized sessions that focussed on the different phases of the writing process. • Adopted a socratic approach to teaching to promote engagement and student’s critical and analytical thinking.

Educational background for Daria Serrano Cargol

  • 4 years and 5 months, Aug 2012 - Dec 2016

    Cognitive Science

    UC Berkeley

  • 4 years and 5 months, Aug 2012 - Dec 2016

    Psychology

    UC Berkeley

Languages

  • English

    Fluent

  • Spanish

    First language

Interests

Martial Arts
Photography
Learning
Reading
Video Games
Neuroscience
Gardening
Interior design
Travel

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