Daria Sterlina

Сommunication strategy development; Forecast and budgeting; promo-campaigns development: customers acquisition, portfolio activation, loyalty programs; events org-tion, events results analysis; relationship management; Contracts with banks supervision; Analysis and strategic dev-nt of marketing activities; National Integrated promo campaigns; Advertising agencies management; Premium support: creative development, special offers launch, digital communication development; Cross-functional projects launch

• Client Visa, Payment System in B2B segment; • BTL promo campaigns development and events organization; • POS materials for promo campaigns development and production; • Promo campaigns strategy and mechanics development; • Freight / souvenirs shipment from USA and China to Russia, customs clearance management, storage and final freight delivery to the Client; • Budget management and cost estimates negotiation; • Contracts and agreements draft with partners and suppliers.

 Clients: Maggi (Nestle Culinary), Nestle Baby Food, Nestle Confectionary; Citibank, Zewa, Ehrmann, TUI;  Work coordination between departments in the agency: creative, strategic and production.  Work with financial documents’  Creative and sell-in presentations preparation;  TV shootings management;  Photo shooting management;  Pitch presentations development;  Brand strategy development.

Strategic Marketing, International Entrepreneurship, Retail Marketing

 Faculty of Sociology  Specialist in Advertising