Darina Fikova

• Direct support to CEO in improving the product sourcing and buying strategy • Elaboration of sales campaigns of strategic accounts • Creation of global product vision based on seasonality, trend, and category analysis • Account portfolio management ensuring on-time results from buying team • Management of trade show preparation for the improvement of negotiation techniques and increase of lead-to-account conversion • Competitor benchmarking in terms of pricing, brands, and categories

• Direct support to CEO in creating the buying strategy and process of Westwing Spain • Implementation and launch of Salesforce, based on internal practices and needs • Optimization of Salesforce use and efficiency in terms of adaptation of the tool´s functionality to the business requirements and team´s needs • Design of a result-driven report system to track team´s compliance with objectives • Data migration supervision and data quality control

• Product selection and pricing of flash sales campaigns • On-going backup of the team leader, leading up to 20 people during specific periods • Key account management on product level • Provision of creative input and editorial content to style department for each campaign • Trade show preparation and creation of corporate materials