Davide Randazzo

I worked on the development of sales strategies for all the existing markets of Urlaubsguru (DE-AT-CH-ES-NL-IT), with a focus on sales of media services (like advertising banners and affiliate links) especially for airlines and tour operators. II was responsible for the key account management for the portfolio in the IBE (Internet booking engine) for the DACH market. I did business networking through phone/video calls and meeting at tourism fairs.

I worked to increase the market position/brand awareness of Holidayguru Italy operating together with my team of 5 people, planning and coordinating of the entire contents; (holiday deals and travel magazines) planning, coordination and evaluation of the revenue, marketing campaigns and the SEO measures. I have worked on the realization of strategic partnerships with companies from all over the world and participated in the main world tourism fairs.

I had several responsibilities: managing all marketing activities for the company within the marketing department; developing the marketing strategy to align with company objectives; overseeing the company’s marketing budget; analysing potential strategic partner relationships and formalising agreements with them.

I conducted meetings with staff for the purpose of coordinating districtwide activities including disseminating and receiving informations, planning and implementing activities/events, and addressing operational issues; coordinated a variety of administrative activities for the purpose of ensuring a positive learning environment and the efficient use of resources within the specified program area; and I travelled within Europe making arrangements with local schools and universities.