Denis Boykov

Monitor local commercial developments, translate these developments into appropriate strategies and actions, develop and execute a 3 year commercial plan with targets, budget and concrete objectives for assigned strategic markets and customers; - Contribute to the identification and implementation of opportunities to open up new business, improve route-to-market and/or enlarge the existing beverage portfolio by analyzing and formulating opportunities

identification and targeting of a general approach for Modern Trade, Traditional trade (Traditional, Impulse and HoReCa channels ) for Operational planning (channel development plan); - define key priorities, strength and weakness positions of all Trade channels in long term perspective for Market Business Strategy

development and identification of a general approach for HoReCa (Modern Trade and Traditional Trade) channel forming: geography approach - identification of key territories, field force head-count, quantity of visits in outlets for sales team for building optimal working scheme in HoReCa channel; staff recruitment; development primary and secondary KPI’s for all Ukraine

- leading of 6 HoReCa representative; - development and identification of a general approach for HoReCa channel forming, key and minor priority forming, budget identifying and planning (Contract management); - support in development and implementation of HoReCa strategy (HoReCa clustering, assortment approach, communication principles, active promo communication principles); - building and analyzing customer database in responsible area, defining contract priority