Denisa Pernicová

-management of selected brands on strategic level (3 years strategy, yearly brand plans) -contribution on company strategy (portfolio strategy) -participation & involvement on international projects (seeking for opportunities of cooperation & synergy in order to build strong brands) -development of international brand positioning and creative platform to build long term communication -managment of brand managers during development of strategies, realization of brand plans, budgeting, execution of

-proposal & realization of marketing strategies (brand plans) including budgeting -realization of ATL activities (TV, radio, prints) + development of media strategies -development of brand positioning and creative platform for long term communication -execution of BTL projects (national consumer promotions, events, sponsorship) -realization of researches for brand equity development -management of brand executive -cooperation & communication with trade and sales department in line with brand

- market analysis, brand development, launch of new products (brand extension) - brand innovation -proposal and realization of marketing strategies, budget planning, long term brand plans -advertising & media, execution of promo activities -management and training of junior brand manager / marketing trainee

- market and brand analysis - execution of promo activities, responsible for consumer service, launch of new products, advertising & media, realization of consumer researches (qual/quant)