Derek Brian Richards

Freiberuflich, Brand development, copywriting English / German, Derek Richards
Hamburg, Germany

Fähigkeiten und Kenntnisse

Brand strategy
Brand positioning
Brand ideas
Brand values
Brand architecture
Brand territory analysis
Brand name
Brand cultivation
Brand Communication
Corporate culture
Slogans and taglines
Campaign development
Translation English German
Storytelling
Lectures
Copywriting English / German
Speaker
Creative ideas and copy

Werdegang

Berufserfahrung von Derek Brian Richards

  • Current 3 years and 11 months, since Jul 2022

    Director of Brand Development

    &MYLK GmbH & Co. KG

  • Current 4 years and 5 months, since Jan 2022

    Brand development, copywriting English / German

    Derek Richards

    Clients and brands: Vierdrittel e.G.; InfiniRel Corporation, Looping, Nest One

  • 12 years and 4 months, Sep 2009 - Dec 2021

    Managing Director

    PIECE OF CAKE Media GmbH & Co. KG

    Clients & brands: aimed, Bacardi Germany, BAT, Brown Forman, Cateristic, Deichkind, G2 (Grey Group), Hansaplast, Heye & Partner, Hendrick's Gin, Koelln, Kolle Rebbe, Men's Health, MyRight, NGMN Next Generation Mobile Networks, Nicole Weber Communications, Olympus, Opel, Pringles, P3, P3 Osto, Puma, Red Bull, Razorfish/Neue Digitale, RPM, Saatchi & Saatchi, Sailor Jerry, Scholz & Friends, Telekom, This Gun Is For Hire, umlaut, ZDF_neo, Zingst et al.

  • 7 years and 4 months, Mar 2008 - Jun 2015

    Consultant special marketing

    DEICHKIND

    Development of innovative and new viral marketing approaches surrounding the band's diverse activities.

  • 4 years and 5 months, Apr 2005 - Aug 2009

    Consulting, strategy, concepts, creative

    RICHARDS COMMUNICATIONS

    Clients & brands: Bacardi Germany, Best Fashion, Bruder Hartung, Campbell's, CE + CO, Deichkind, Douwe Egberts, Erasco, Eventlabs, Herr von Eden, Kolle Rebbe, Marktrausch, Men's Health, Rodale-Motor-Presse, Senseo, This Gun Is For Hire, Vagedes, Velux, Visuard, Vitamin-e, Weblin, Zweitgeist et al.

  • 1 year, Jan 2008 - Dec 2008

    Senior consultant, strategy & conception

    eventlabs GmbH

    Clients & brands: adidas, Bacardi B-Live, Bacardi Germany, Bacardi Martini Grand Prix, Bauer Verlag, Brown-Forman Beverages, H&M, InTouch, Southern Comfort, TUI Cruises et al.

  • 1 year, Nov 2006 - Oct 2007

    Senior consultant

    Bureau.FJM GmbH

    Clients & brands: Bauer Verlag, Bertelsmann, Gruner & Jahr, InTouch, Prototyp et al.

  • 2 years and 1 month, Mar 2003 - Mar 2005

    Consulting, strategy & conception, senior project manager

    BPR Becker Pörksen Richards Markenkommunikation GmbH

    Clients & Brands: adidas, Bacardi Germany, BAT, BMW, Brandigloo GmbH, Coty, Eidos, Heinz, Jack Daniel's, Secret Diary, Sonnen Bassermann, Universal Music et al.

  • 2 years and 10 months, Jun 2000 - Mar 2003

    Consulting, project management

    luna media GmbH

    Clients & brands: Bacardi Germany, Bauer Verlag, COTY, Jack Daniel's, JOOP! GmbH, JOOP! Living, JOOP! Fragrances, Lancaster Worldwide, TV Movie Award, Universal Music et al.

  • 1 year and 6 months, Jan 1999 - Jun 2000

    General management Hamburg branch

    Krause Konzept

    Clients & brands: FKN Funk Kombi Nord, HAM Hamburgische Anstalt für neue Medien, MACH 3, Hamburger Mediendebatte, Radion ffn, Rockland Radio et al.

Ausbildung von Derek Brian Richards

  • 1993 - 1997

    University of Hamburg, Institute for Political Science

    Politics, sociology, journalism

Sprachen

  • German

    C2 (Verhandlungssicher / Muttersprachlich)

  • English

    C2 (Verhandlungssicher / Muttersprachlich)

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