Carolina Ivarsson

Premium

Angestellt, Sr. Global Comms Lead, Beiersdorf AG

Hamburg, Germany

Skills

Brand Strategy
Communications Strategy
Consulting
Strategy
Digital strategy
Strategic Planning
international experience
Brand Development
Concept Development
Creative strategy
Corporate Design Strategy
Brand Architecture
Workshop-Organisation
Teamwork
Brand positioning
International Marketing
Leadership skills
Global Brand Management
Business Development
Storytelling
Digital Marketing
Content Strategy
Social Media

Timeline

Professional experience for Carolina Ivarsson

  • Current 8 months, since Jun 2021

    Sr. Global Comms Lead

    Beiersdorf AG
  • Current 2 years and 3 months, since Nov 2019

    Head of Brand & Communications

    Outfittery
  • 3 months, Aug 2019 - Oct 2019

    Team Lead Brand & Communications

    Outfittery
  • 1 year and 1 month, Jul 2018 - Jul 2019

    Senior Brand & Communications manager

    MODOMOTO | Curated Shopping GmbH
  • 2 years and 1 month, Jul 2016 - Jul 2018

    Senior Global Brand Planner

    FCB Hamburg

    Strategic lead for NIVEA, Face Care & Cleansing, NIVEA Body Performance, NIVEA Lip & Labello, tesa international. Rusta Sweden/Germany, joint lead NIVEA Brand building. New Business. // Leading international FMCG clients, successful strategies from market positioning, go to market strategies to interactive communications - communication platforms & product campaigns, strategy and concepting throughout the NPD process.

  • 1 year and 8 months, Dec 2014 - Jul 2016

    Global Brand Planner

    FCB Hamburg

    Global Beiersdorf // NIVEA Global Brand Planning team Responsible for NIVEA Creme, NIVEA Lip Care & Labello Lip Care, NIVEA Face Care, NIVEA Baby Care, support on several other beauty and personal care categories.(face, body, sun, creme) Brand Planning, Brand Development for Category, Marketing & Product communications, Trend and Consumer Research.

  • 1 year and 4 months, Aug 2013 - Nov 2014

    Global Junior Brand Planner

    FCB Hamburg

    Global Beiersdorf // NIVEA Global Brand Planning team Responsible for NIVEA Lip Care & Labello Lip Care, NIVEA Baby Care, and support on several other beauty and personal care categories.(face, body, sun, creme) Brand Planning, Brand Development for Category, Product & Marketing communications, Trend and Consumer Research.

  • 11 months, Sep 2012 - Jul 2013

    Global Brand Planning Intern

    FCB Hamburg

    Working together with the international Beiersdorf team within several beauty categories with focus on NIVEA. Monthly contributor of the DraftFCB trend site www. welcometomatters.com

  • 3 months, Jun 2011 - Aug 2011

    Creative Strategy Intern

    Cordovan Communications

    Work covered media buying and attending client meetings together with our experienced coworkers. More extensive work of creating leave-behinds for Pitch and researching its opportunities and visuals, and being a part of the brand identity and logo development for the energy company CTC.

Educational background for Carolina Ivarsson

  • 2 years and 9 months, Jan 2010 - Sep 2012

    Creative Strategy

    Academy of Art University

    Bachelors of Fine Art - Advertising- Creative Strategy

  • 5 months, Sep 2009 - Jan 2010

    Strategy

    Berghs School of Communication

  • Leadership program

    FCB International

    One of the internationally selected people within FCB, leadership and mentor training, self-realization through MBTI, leadership-skill training, conflict management, unconscious bias vs. conscious decision making, mentoring, agency change and creative POV.

Languages

  • English

    Fluent

  • Swedish

    First language

  • German

    Basic

Wants

Exchange
Connections
Mentoring
Development
Challenges

Interests

Golf
Interior design
Coffee-hunting
Fashion & Beauty

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