Maxine Nguyen-Doan

- Contributed to an innovative editorial project combining fashion, culture, and data-driven insights. - Researched and analyzed trends and cultural movements in fashion, with a focus on societal and lifestyle influences. - Connected historical and contemporary narratives to highlight fashion’s impact on broader cultural change.

- Analyze international food market trends and competitor strategies to support Lidl’s positioning in conscious nutrition. - Contribute to brand strategy and actionable recommendations, focusing on CSR partnerships and Lidl Plus app engagement. - Aid Lidl’s goal to boost plant-based product sales by 20% by 2030 and enhance transparency using WWF methodology.

- Collaborated in a team of 5 to advise a local jewelry brand on market entry and business strategy. - Contributed to competitor analysis, trend research, content direction, and customer profiling. - Helped guide a first-time client from concept to business positioning with clear strategic input. - Co-developed a visual pitch deck for the final presentation.

Article: "Exploring the Heart of Vietnamese Culture in Berlin: Dong Xuan Market" - Wrote the top-viewed article on Dong Xuan Market for Nhân Dân, conducted in-depth research and interviews with experts and community members to highlight the significance of Dong Xuan Market as a cultural hub in Berlin. - Crafted a compelling narrative resonating with Vietnamese and international readers, enhancing cultural exchange and awareness. - Developed strong storytelling, content strategy, and research skills, produ