Marina Ignateva
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Marina Ignateva
- Current 7 years and 4 months, since Feb 2019Arla Foods Deutschland GmbH
Innovations & Sustainability Lead
- 3 years and 5 months, Sep 2013 - Jan 2017
Brand Manager International Schwarzkopf
Henkel AG & Co. KGaA, Germany
• Responsible for 5th biggest Schwarzkopf coloration brand worldwide • New Brands Creation add. responsibility • Strong knowledge of mature & emerging markets (special focus UK, APAC, RUS) • New product development (concept ideation, product development, design, brand positioning) • Brand communication development (incl. Ideation, ATL briefing, TV shooting) • Projects steering among different company’s stakeholders/countries/cultures • Presentations for top-management
- 6 months, Apr 2013 - Sep 2013
Marketing Director Startup projects
Life.SREDA Venture Fund
Projects LifePay, MyApps
- 1 year and 3 months, Jan 2012 - Mar 2013
Brand Manager Maybelline NY & Colorshow
L'Oreal, Russia
- 9 months, Apr 2011 - Dec 2011
Junior Brand Manager Maybelline NY
L'Oreal, Russia
- 5 months, Nov 2010 - Mar 2011
Manager-Trainee Program, Marketing Garnier/Maybelline NY
L'Oreal, Russia
- 4 months, Jul 2010 - Oct 2010
Internship
Bacardi GmbH
Ausbildung von Marina Ignateva
- 2011 - 2012
PGDiploma in Marketing, Brand Management
State University — Higher School of Economics, Russia, Moscow
Diploma thesis “New brand & marketing strategy development for launching on a global FMCG market”
- 2009 - 2011
PhD in Economics
State University - Higher School of Economics, Russia, Moscow
(thesis not finished, qualification exams passed excellent)
- 2004 - 2009
MA in Economics
State University — Higher School of Economics, Russia, Moscow
Diploma thesis “Global subprime crisis consequences for Russian economy & governmental intervention”
Sprachen
English
C2 (Verhandlungssicher / Muttersprachlich)
Russian
C2 (Verhandlungssicher / Muttersprachlich)
German
C1 (Fließend)
French
A1-A2 (Grundkenntnisse)
Italian
A1-A2 (Grundkenntnisse)
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