Devrim Güney

Services: Strategic Marketing, Marketing Communications, Corporate Communications, Advertising, Media Planning, CRM, Process Design, Project Management, Digital Marketing, Market Research

Contact Point of the system integrators and end-customers in Turkey, APAC and MENA regions Defined “Customer Journey and Experience” for customer-facing channels; process re-design and automation of the sales CRM tool (Pipedrive); design of Kanban workflow to manage projects (Jira); ticket management process via chatbot (Intercom) Collaborated with the product and development teams to set up or configure the digital signage software platform as per customers’ requirements

Product Management & Key Account Management for access control software & hardware products Project Management & Process Design Managed all marketing communications activities

Managed 4 business units of Asaş Group Companies. (Aluminium Extrusion, Aluminium Composite Panels, Aluminium Flat Rolled Products, PVC & Rolling Shutter Systems) Managed all marketing communications & corporate communications activities; Designed the Brand Architecture & Corporate Identity Preparation of the Turquality Report – The strategic business plan for domestic and export markets

Company core start-up team member – Opening of 6 markets (Samsun, İzmit, İzmir, Ankara, Bodrum, İstanbul) Customer research, market and competition analysis Brand built up and positioning of bauMax in Turkey; Managed all marketing communications and corporate communications activities Managed a budget of € 4.2 Million E-commerce Project Customer Loyalty Card Project

Marketing communications and PR. Increased brand awareness from 54% in 2005 to 82% in 2007 through precise communications activities Lead the new brand positioning and relaunch of the Uzel brand project Managed the CRM project; Business process design; common customer loyalty projects with 3rd companies; Call Center Establishment Managed the customer satisfaction surveys and consumer trend analysis (via CATI, via focus groups, etc.)

Marketing Communications & PR for the brands Mercedes-Benz, Chrysler, Jeep, Setra, smart Market research, customer/dealer satisfaction surveys, competition analysis, product & price positioning Weekly/Monthly Reporting based on SQL queries Dealer and key account relationship management; dealership performance analysis Developing CRM strategies (Customer segmentation, campaign management)