Diego Dacal

Lead the data intelligence team; Optimize budget for tools; Bring innovation (bots, IoT, AI etc) & automate processes; Create processes for the media intelligence team; Manage quality of media intelligence deliverables; Manage media intelligence team; Work as a data oriented insights evangelist within multiple departments in the agency; Lead data-oriented point of view during campaign strategy development;

Lead the data intelligence team; Optimize budget for tools; Bring innovation (bots, IoT, AI etc); Create processes for the data intelligence team; Manage quality of data intelligence deliverables; Manage data intelligence team; Work as a data oriented insights evangelist with multiple departments in the agency; Be the agency’s representative for Social Intelligence in Global DAN Group processes.

Manage intelligence agency (KOLAB) and its deliverables; Decide measurement frameworks for campaigns; Create standards for measuring new points of contact; Negotiate with different stakeholders, internal and external; Manage company reactions on crisis moments; Build data intelligence structure for the Olympic Games Time with the Global Team.

Analyze data and present optimization insights for campaigns; Plan automated processes for measuring campaigns; Build framework to enable data oriented insights for real time activations; Manage media data deliverables from brands’ agencies; Built a Digital Influencer decision framework for the company that was used later for the Coca-Cola Olympic Torch Relay Campaign.