Dietrich Büchner

Definition, alignment and organizational implementation of a new B2B customer focussed go-to-market strategy for Germany, Austria, Switzerland and Benelux as a member of the European senior management team. Identification and adressing relevant verticals, partners and supporting programs by country. Development of business plans for the region. Improvement of sales forecasts by process re-design and enforcement of accountability. Representation of the company in- and externally as Central Region leader.

Identification, segmentation and adressing of Swiss Enterprise accounts for Lexmark's end-to-end document solutions. Reformation of the enterprise sales team and focus on hunting activities. Improvement of alignment with channel partners. Local management of Salesforce CRM rollout. Internal and external representation of the company's local entity.

Leading a dedicated sales team located in Hamburg, Dusseldorf and Zurich through the whole salescycle of complex managed print services agreements and co-ordinated the collaboration with cross-functional teams (e.g. finance, service, support, operations, legal).

Development of Lexmark's European managed print services business with enterprise accounts (>10M$ TCV). Close collaboration with countries and other central European functions (e.g. marketing, finance, service operations, professional services, legal) to enable enhancements of the offering and facilitating contract closures. Working with worldwide function on strategic development of global accounts. Supported countries actively in all phases of the salescycle.

European project to improve sales volumes forecast accuracy. Co-ordinating involved country (sales) and central (finance, supply chain) functions. Improved visibility on actual demand. Identify opportunities to reduce inventory, shift allocations and launch sales promotions.

Marketing, betriebswirtschaftl. Datenverarbeitung, Recht der Wirtschaft