Dipl. Betriebsw. Francois Fresen

Brand Manager Foamie - Building and launch of the trendsetting brand Foamie - Product management and F&E - 17% brand awareness 1 month after launch Brand Manager Olaplex, Maria Nila & Pulp Riot - Monthly launches of new products in the hair care market - Account management for the sales force in DACH (16 people) International Expansion & Key Account Manager - Key account for Sephora EU - Development of Tony Moly & Kocostar (skincare) to the trendsetting K-Beauty brands in Europe

- Defining and executing the marketing action plan with budget responsibility - Leading CRM & online marketing, coordinating a multifunctional team of 12 - Developing E-Mail marketing to a key business driver in Europe (4 mio NL per Week) - Responsible for promotional campaign development, site design, content creation - Leading Pan-European exchange on best practices for building brand awareness - Handling third party relations: negotiation of terms, contracts and budgets