Djordje Lukic

Helped a startup to reach the stars by developing the brand strategy and social media presence

In charge of shaping the future brand presence of NIS Petrol - State Petroleum Company and part of the Gazprom Neft Group

• Worked on Aqua Viva brand strategy and repositioning • Lead the team through Aqua Viva image campaign, which eventually handed the agency a 2016 Balcannes Top 25 certificate • Managed the process of Aqua Viva portfolio redesign • Conducted an integrated marketing campaign for Telenor Business in 2016. • Oversaw the launch campaign’s development process for a new pâté brand named ŠEF • Took part in organizing the annual internal Coca Cola event for managers

•Joined the family as a Senior Account Executive but had to step my game up and, due to unforeseen circumstances, lead Telenor Business • Managed the development process of a multi-million dollar Telenor Business 2015. integrated marketing campaign • Developed mojafirma.rs, the first ever free portal in Serbia for overall start up support and managed its launch campaign

• Managed the first ever B2C Tarkett marketing campaign, inspired by the social issue of poor elementary school conditions • Participated in organizing social oriented, farewell game for famous European basketball player Dušan Kecman • Became a part of neuromarketing account management team for the US market • Came with an idea to be the coordinator for agency’s outsourced digital activities, left as a man in charge of 5 person in-house digital team

• Was in charge of social media presence for an urban and edgy clothing company

Was a part of an Online Marketing sector, in charge of wide range of activities, such as: 1. developing and implementing social media strategies, 2. community management for all the social media platforms, 3. media buying and Facebook ads development and monitoring, 4. Copyrighting, including texts for SEO, 5. designing social media posts in PS and AI, 6. text translation for English language,revision of the English language posts for UAE market, etc.