Donna M Bruschi

Consultoría en la marca, el merchandising, el posicionamiento y estrategia de marcas, sitios web, experiencias de usuario, bandas, artistas, viajes y destinos de ocio, etc. Teniendo también en copia de la escritura y proyectos de edición, diseño de presentación y animación, diseño de proyectos, etc

Developed strategic marketing and business development plans for 8 billion dollar blue chip Consumer Packaged Goods client. Identified opportunities for brand growth by leveraging brand intellectual property to third party manufacturers, gaining ancillary revenue and equity expansion through new products and categories across a diverse portfolio of brands and markets, both mature and emerging.

Direct global merchandising functions for the film division of a multi-media studio, including licensing for genres encompassing fantasy, romance, and horror as well as the studio’s first animated feature. Manage relationships with agents, licensees, and promotional partners worldwide. • Responsible for brand extension of Lord of the Rings brand, ensuring stand-alone power prior to release of related film property The Hobbit, via revising and and solidifying unique logo, packaging and product assortment.

Helmed an international division of consumer products, broadcast, online and telecom products with direct P&L responsibility over $1 billion US. Decision maker for product strategy, design and roll out across the globe for mature and start-up brands.

Drove deals with 50+ licensees for the U.S. and Canadian hard goods (toys, seasonal, novelty, and cards) department of the #2 licensor in the world, with budgetary responsibility > MM US $ • Created new style and branding standards, directing packaging design and layout, product assortment, design and marketing of billion dollar boys brand, achieving collectability and influential customer base for launch. • Planned product, layout, promotion and design of 360 degree in-store retail experience.

Building emerging market businesses from the ground up ($0 to $2.5M in less than 18 months), performing comprehensive management of licensing product programs in territories around the globe. • Drove strategy, content and layout of educational materials and licensed consumer goods to maximize brand exposure and extend reach from television and radio to online experiences and tangible goods. • Trained remote organizations on the power of licensing, how to maximize brand equity and revenue.

Contracted with agents and licensees for numerous promotions, including for the Muppets, Kermit, Fraggle Rock, the Muppet Babies, and Bear in the Big Blue House. Advanced from a temporary assistant with no business experience to being appointed department head within 6 months under minimal supervision from the global Executive Vice-President. • Escalating department revenues by 30%, despite a staff reduction of more than 60%. • Aided in brand overhaul of Muppet Babies and Fraggle Rock for relaunch.

Oversaw research into broadcast media, CPG, FMCG, management consulting, retail, publishing, online and other industries for boutique management consulting firm.