Donna Abberley

Performs professional sales management activities to generate and convert international convention sales leads for the benefit of South Africa. Exercises initiative, independent judgement in the performance of sales tasks and project management

Informing and implementing strategy: -managing all bidding processes, site inspections, hosted buyers, educationals, familiarisation trips and media delegations; -developing market activity plans per market segment; Identifying, building & maintaining mutually beneficial relationships in the business tourism environment; Ensuring the correct brand positioning and application of business tourism destination brand in market; Managing communication interface with relevant stakeholders i.e. trade, industry

Role: Maintain and develop client relationships Account Management: Research and exploit clients’ business leads Sales: Actively seek new business leads and create sales opportunities Logistics: Event execution from tender to production; portfolio management Project Management: project lead; scheduling; logistics; internal communication; on site

Manage events & exhibitions portfolio raising profile of London and achieving agreed event objectives. Lead, co-ordinate and deliver events & exhibitions to agreed budgets. Negotiation of stand space and sponsorship, stand build and design, partner bookings, pre- show and on-site event activity. Deliver events that promote the brand image of London Maximise pre-show marketing activity Deliver cost savings Integrate events into overall communication strategy for VL. Deliver PR events portfolio Proac

Majors: Marketing, Sports & Leisure Management Disciplines attained: Economics, Accountancy, Statistics, Law, Marketing Theory, Business Management, Sports Media, Sports & Leisure Marketing, Sports Science, British & International Sports History.