Doreen Hartmann

Transforming vision into tangible product strategy. Cross-functional collaboration and project management to promote and coordinate digital service projects and improvements across Specialized's digital product landscape.

Mandate focus: Digital Transformation, Product Ownership, Product Strategy, Business Development, Product Specification, coordination of implementation, successful product launches, Test Management, Data Analytics, Agile Product Development /SCRUM, Product Innovation

- Improvement and further development of several software applications within notime - Leading a team of software developers and QA using agile planning methods - Definition and coordination of OKRs on product department level, to ensure focus and outcome-based thinking - Closely collaborating with stakeholders for the definition and alignment on business ideas and features - Specification of new requirements covering business functionalities, user interactions, design, technical acceptance criteria

Product Manager Team Lead, responsible for Qbo’s digital products: iOS & Android, Website, Loyalty Program, Backend, Machine Display UX - Concept, product development, market launch, operation of all digital requirements - Product innovation prototype testing - Qualitative and quantitative consumer testing - Contracting & coordination of interdisciplinary, distributed project teams using agile product development methods (SCRUM) - Budget responsibility - Reporting on budget, project status, and product KPIs

- Product Owner of classified products: website and mobile applications - Analysis of trends, business potentials, market development, competition - Definition of new business and product requirements - Business Plans - Management of project / development roadmap: prioritization, project coordination - Project Leader for implementation of several projects - Agile product development (SCRUM) - Coaching of other Project Managers

- Team Lead of Product Managers & Software Developers - Definition and monitoring of departments’ business strategy and goals - Product innovation: e.g. concept and coordination of development of first mobile applications. - Initiation of new business models and synergies with key market players - Responsible for concept, implementation, launch of new products and product requirements - Evaluation and establishment of Outsourcing-Partnerships - Coordination of distributed product development

- Product Manager of all classifieds applications - Analysis of international expansion opportunities and their business impact - Development of new product ideas - Definition of concept, functional requirements, implementation and monitoring of success 
 - Improvement of customer experience, traffic and funnel conversion - Continuous optimization, involving new features and user flow - Regular reporting on product KPIs and project status

- Master thesis on vendor managed inventory in the supply chain of an OEM

- including two integrated semester abroad at NUS, Singapore and EUSA, Spain. - Activities: ConsultISM (Junior Consulting Enterprise of ISM), Member of board of directors