Duane Mayeda

Results-producing Sales and Marketing Professional. Proven accomplishments in planning and leading marketing strategies for North American and Global business unit goals and objectives. Solid leadership skills with the ability to build and guide top-performing teams. Adept at communicating with management, vendors, and internal departments to coordinate overall sales and marketing. Specialties:Sales Growth Product and Business Development Global Commercialization R&D Forecasting Supply Chain Launches M

Marketing Product Manager, appointed after purchase of LANXESS business unit in 2006. Defined strategy to develop, execute and manage comprehensive marketing plans. Designed marketing initiatives to penetrate and grow specialty chemicals market. Planned and implemented regional market research and analyses. Influenced product development activities and specialized on new product launches. Managed $63M North American product line budget. Increased year-over-year product sales by 10% through designing and lau

Developed and managed wide range of marketing tools, including promotional materials, direct-mail pieces and website content. Defined and evaluated product marketing collateral, programs, and analyses. Tracked, projected, and reported new product sales initiatives. Maintained communication with global management to ensure marketing activities aligned with business goals. Provided leadership for commercial development team, created marketing materials, identified targets and priorities and ensured congruence

Developed and managed wide range of marketing tools, including promotional materials, direct-mail pieces and website content. Defined and evaluated product marketing collateral, programs, and analyses. Tracked, projected, and reported new product sales initiatives. Maintained communication with global management to ensure marketing activities aligned with business goals. Provided leadership for commercial development team, created marketing materials, identified targets and priorities and ensured congruence

Product and Resale Mgr., 2002-2003. Coordinated with marketing, sales, technical, manufacturing and supply chain with purpose of providing targeted products to promote business unit growth and align with customer needs. Developed specific product family plans to support sales budget of $55M. Executed all chemical marketing product-related efforts within Bayer Chemicals, Bayer AG and outside chemical manufacturing supplies. Negotiated pricing with external vendors, take-over cost (Bayer AG) and internal tran

Business Development Specialist, 1997-2003. Supported commercialization of identified sales opportunities by providing market data and analysis to Market Segment and Sales Managers. Responsible for driving marketing strategies with sales teams at customer and corporate R&D level. Supplied applications information to Product Management and R&D to facilitate development of new products. Wrote and implemented marketing plans for $15M packaging market segment. Collected, organized and provided market data to pa