Ebba Leijonhufvud
Angestellt, Project Leader Marketing Campaigns, IKEA AG
Zurich, Schweiz
Werdegang
Berufserfahrung von Ebba Leijonhufvud
Actively participated in the creation of the marketing communication strategy and commercial calendar based on the country marketing and commercial priorities and market/consumer insights.
Bis heute 18 Jahre und 9 Monate, seit Okt. 2005
Board Member
Briban Invest
Venture Capital firm focusing on investing in listed and non-listed technology companies.
1 Jahr und 11 Monate, Dez. 2010 - Okt. 2012
Regional Marketing Manager, French speaking part of Switzerland
IKEA AG7 Monate, Juni 2010 - Dez. 2010
Freelance Digital Marketing
Freelance
7 Monate, Dez. 2009 - Juni 2010
Studying a Certificate in Digital Marketing
IDM - Institute of Direct/Data/Digital Marketing
Online based course in Digital Marketing, example of subjects are, Email Marketing, Search Engine Optimisation, Online PR, Affiliated Marketing, Digital Customers, Display Advertising
1 Jahr und 8 Monate, Mai 2008 - Dez. 2009
Sales Manager
The Langham, London
- Participated in the rebranding and repositioning of The Langham, London following its £80 Million renovation, establishing the hotel as being a true 5 star hotel in central London. - Managed, grown and developed business for top corporate accounts - Established the hotel on the entertainment market - Responsible of market analysis for the sales team
1 Jahr und 9 Monate, Sep. 2006 - Mai 2008
Manager Global Sales
Preferred Hotel Group
- Managed, monitored and developed business to all Preferred Hotel Group hotels from key accounts - Developed key corporate and travel industry accounts including relationship management and process the Request For Proposal - Negotiate with clients and hotels to find the best solutions that suit both parts. - Researched and developed prospect accounts. - Organised and planned regular sales events, sales roadshows, educational trips and tradeshows for the UK and French market
11 Monate, Nov. 2005 - Sep. 2006
Coordinator, Global Sales
Preferred Hotel Group
- Provided support to process RFPs and account management for corporate and travel industry accounts using the sales systems available at Preferred Hotel Group - Provided research for development of existing customer accounts - Participated in the organisation of sales events and sales roadshows - Assisted in handling group sales enquiries to generate group sales revenues - Gave daily support to hotels and clients in general sales questions - Conducted training in RFP tools
6 Monate, Jan. 2005 - Juni 2005
Marketing Manager Strategy
Park Hyatt Paris Vendome, Hyatt Regency Madeleine
Revenue management, analysis of all guest history information, corporate clients and competition information in order to propose future business strategies. Supported the sales team with analysis for their client meetings, such as corporate client analysis and market analysis.
6 Monate, Jan. 2003 - Juni 2003
Rooms Division Intership
Cape Grace Hotel, Cape Town
Responsibilities in Reservations, Reception and Finance Department, assisted the Duty Manager. Conducted analyses about Cape Grace and the Revenue Managements practises and systems.
6 Monate, Jan. 2001 - Juni 2001
Food and Beverage Internship
Savoy Hotel, London
Commis Chef
Ausbildung von Ebba Leijonhufvud
7 Monate, Dez. 2009 - Juni 2010
Digital Marketing
IDM - Institue of Direct/Data/Digital Marketing
Online based course in Digital Marketing, example of subjects are, Email Marketing, Search Engine Optimisation, Online PR, Affiliated Marketing, Digital Customers, Display Advertising
4 Jahre und 5 Monate, Aug. 2000 - Dez. 2004
International Hospitality Management
Ecole Hoteliere de Lausanne
Business Strategies, Hospitality Marketing, Rooms Management, Statistics, Finance and Human Resources (specialised in HR during the final semester)
Sprachen
Englisch
Fließend
Französisch
Fließend
Schwedisch
Muttersprache
Deutsch
Gut
Norwegisch
Grundlagen
Dänisch
Grundlagen