Ebba Leijonhufvud

Angestellt, Project Leader Marketing Campaigns, IKEA AG
Zurich, Switzerland

Fähigkeiten und Kenntnisse

Digital Marketing
Social Media
E-Commerce
Online Marketing
Marketing Analytics
Internet Marketing
Sales and Marketing
Marketing Manager Strategy
Advertisement
Media planning
Project management
Campaign leading

Werdegang

Berufserfahrung von Ebba Leijonhufvud

  • Current 13 years and 8 months, since Oct 2012

    Project Leader Marketing Campaigns

    IKEA AG

    Actively participated in the creation of the marketing communication strategy and commercial calendar based on the country marketing and commercial priorities and market/consumer insights.

  • Current 20 years and 8 months, since Oct 2005

    Board Member

    Briban Invest

    Venture Capital firm focusing on investing in listed and non-listed technology companies.

  • 1 year and 11 months, Dec 2010 - Oct 2012

    Regional Marketing Manager, French speaking part of Switzerland

    IKEA AG
  • 7 months, Jun 2010 - Dec 2010

    Freelance Digital Marketing

    Freelance

  • 7 months, Dec 2009 - Jun 2010

    Studying a Certificate in Digital Marketing

    IDM - Institute of Direct/Data/Digital Marketing

    Online based course in Digital Marketing, example of subjects are, Email Marketing, Search Engine Optimisation, Online PR, Affiliated Marketing, Digital Customers, Display Advertising

  • 1 year and 8 months, May 2008 - Dec 2009

    Sales Manager

    The Langham, London

    - Participated in the rebranding and repositioning of The Langham, London following its £80 Million renovation, establishing the hotel as being a true 5 star hotel in central London. - Managed, grown and developed business for top corporate accounts - Established the hotel on the entertainment market - Responsible of market analysis for the sales team

  • 1 year and 9 months, Sep 2006 - May 2008

    Manager Global Sales

    Preferred Hotel Group

    - Managed, monitored and developed business to all Preferred Hotel Group hotels from key accounts - Developed key corporate and travel industry accounts including relationship management and process the Request For Proposal - Negotiate with clients and hotels to find the best solutions that suit both parts. - Researched and developed prospect accounts. - Organised and planned regular sales events, sales roadshows, educational trips and tradeshows for the UK and French market

  • 11 months, Nov 2005 - Sep 2006

    Coordinator, Global Sales

    Preferred Hotel Group

    - Provided support to process RFPs and account management for corporate and travel industry accounts using the sales systems available at Preferred Hotel Group - Provided research for development of existing customer accounts - Participated in the organisation of sales events and sales roadshows - Assisted in handling group sales enquiries to generate group sales revenues - Gave daily support to hotels and clients in general sales questions - Conducted training in RFP tools

  • 6 months, Jan 2005 - Jun 2005

    Marketing Manager Strategy

    Park Hyatt Paris Vendome, Hyatt Regency Madeleine

    Revenue management, analysis of all guest history information, corporate clients and competition information in order to propose future business strategies. Supported the sales team with analysis for their client meetings, such as corporate client analysis and market analysis.

  • 6 months, Jan 2003 - Jun 2003

    Rooms Division Intership

    Cape Grace Hotel, Cape Town

    Responsibilities in Reservations, Reception and Finance Department, assisted the Duty Manager. Conducted analyses about Cape Grace and the Revenue Managements practises and systems.

  • 6 months, Jan 2001 - Jun 2001

    Food and Beverage Internship

    Savoy Hotel, London

    Commis Chef

Ausbildung von Ebba Leijonhufvud

  • 7 months, Dec 2009 - Jun 2010

    Digital Marketing

    IDM - Institue of Direct/Data/Digital Marketing

    Online based course in Digital Marketing, example of subjects are, Email Marketing, Search Engine Optimisation, Online PR, Affiliated Marketing, Digital Customers, Display Advertising

  • 4 years and 5 months, Aug 2000 - Dec 2004

    International Hospitality Management

    Ecole Hoteliere de Lausanne

    Business Strategies, Hospitality Marketing, Rooms Management, Statistics, Finance and Human Resources (specialised in HR during the final semester)

Sprachen

  • English

    C1 (Fließend)

  • French

    C1 (Fließend)

  • Swedish

    C2 (Verhandlungssicher / Muttersprachlich)

  • German

    B1-B2 (Gute Kenntnisse)

  • Norwegian

    A1-A2 (Grundkenntnisse)

  • Danish

    A1-A2 (Grundkenntnisse)

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