Edward Velez

My responsibilities were primarily focused on the development of online and print content for the firm's business and technical user client base as well as for internal technical staff and training platforms. The content ranged from product release notes underscoring feature improvements to application programming interface (API) documents specifying the use of tools and protocols to leverage the firm's platform in conjunction with clients' proprietary systems.

My tenure for IMC focused on the development of course outlines (instructional objectives, content prioritization, instructional approach) and instructional content for their client, the World Customs Organization, allowing for a diverse mixture of learners with differing cognitive styles and experience levels.

Produced the online & app components of the Nissan 360 press event; featuring vehicles and technologies for the world's press core elite at the El Toro Airbase. The event was designed to be explored using digital technologies to access real-time information, reserve and track drivable vehicles using the Samsung Galaxy Note II running a customized app leveraging the handset's NFC technology to provide text, photo or video content when a user "taps" the phone to an NFC tag placed in proximity to a vehicle.

I was brought in to ensure the timely deployment of the myvortexx.com site, an online venue that serves as an extension of the new Saban Saturday morning block of children's shows broadcast on the CW network. Managed and coordinated creative efforts, vendor production, and stakeholder review process (including Saban Legal, Standards and Practices, 4Kids Japan as well as the CW network). Revised key UX/UI flows to comply with evolving interpretations of COPPA/CARU.

In support of Saatchi's Hispanic-US agency, I produced a number of Rich Media campaigns for several Tier-1 clients, including Toyota, T-Mobile and Procter & Gamble (Crest, Tide) and a 2012 Toyota Camry Hybrid app (“Track Your Commute”). I also produced a revised version of a Facebook/YouTube-driven social media campaign for the RAV-4 (a YouTube video-selection game).

I was tasked with leading a “Triage Team” to quickly troubleshoot and resolve numerous issues that had been plaguing Activision's Call of Duty Elite website to ensure a seamless, compelling experience for both registrants and premium subscribers alike. We redeployed revised versions of the site over three phases within a 45-day window, incrementally improving UX/UI and resolving all outstanding back-end issues in time for the release of the next iteration of Modern Warfare.

This campaign included maintenance and localization (including legal/fulfillment for 13 territories) of the Harry Potter Deathly Hallows 2 International Sweepstakes website. The initiative included an offline Augmented Reality mobile app component that enabled users to accumulate additional points toward the sweepstakes via Google maps/GPS check-in and subsequent "capturing" a re-appearing Death Eater character (via smart-phone camera).

I was brought in to support a recent deployment of a CMS tool and Disney's Flagship site's vast redesign by migrating content from the old-format catalog pages to the new (including Music, Books and maintenance of the Go Publish Games site). I also helped QA lingering outstanding issues for the CMS tool during the initial months following the Jupiter system's deployment.

This tenure afforded me the opportunity to project manage desktop and mobile Augmented Reality experiences in support of national campaigns for Nike, Axe, Paramount Pictures/LG Mobile, Ray Ban and Simon & Schuster.

In the process of creating web-delivered computer-based training for this ad agency's flagship clients, Honda and Acura, I was responsible for overseeing the creative development, planning and management of the courseware’s production in meeting all corporate instructional goals for subject mastery, compliance and certification.

I was responsible for project managing the content and maintenance of all web-based initiatives for the consumer-facing product website and the Nutritional/ Pharmaceutical Professionals' informational site, including but not limited to infrastructure maintenance, site enhancements, and promotional/ email marketing.

I developed Feature Film and Home Entertainment websites for all mainstream, wide distribution properties, ranging from media-rich highly immersive sites to Electronic Press Kit sites and micro sites. Notable projects include the "30 days of Nights" multiplayer browser game, Will Smith’s "Pursuit of HAPPYness" internship contest and Lucy Liu's "Rise: Blood Hunter" rich media campaign.

I developed theatrical film-based websites for the Warner Independent Pictures division. I authored proposals, budgets/ workbooks, managed and tracked all aspects of online development through delivery and maintenance. Extensive creative input /brainstorming was employed into designing the look & feel, functionality and numerous immersive activities for each site (e.g. Flash animation, games, video, etc.).

Planned, tracked and managed the development of client-branded casual and multiplayer gaming websites for clients such as MSN, AOL, T-Mobile, Disney, Virgin, Yahoo! and DirecTV. I also led the development of a multiplayer online gaming portal featuring games that could be played in teams and leagues in tournaments for a variety of prizes. Also managed dev for online games interactively playable with key Game Show Network shows during television broadcast (Lingo, Ball Breakers).

I managed the creation of bilingual (English/ Spanish) marketing and proposal initiatives for new television shows, including budgets, show bibles and press kits pitched to Telemundo / NBC networks. Additional duties included VO casting, promo production and project management of set construction. Some post-production supervision, as well.

In this role I developed interactive multimedia courses (e-learning and blended solutions) for clients that included Microsoft and IKEA. Principal duties included assessing client needs, conducting feasibility/implementation analysis, refining instructional design strategies, budget/schedule creation and management, project team building, managing project staff and contractors through QA testing, deployment. Mostly Agile & Waterfall development.