Edwin van Tol

Responsible for achieving sales and sales targets of Evinrude outboards and parts & accessories for key accounts in the Benelux, United Kingdom and Ireland regions, as well as Eastern European distributors, based on a strategic plan that has been drawn up in-house. Initiate local activities, motivate and activate existing dealers and maintain and develop the professional dealer network. Organizing dealer meetings and participation in events.

Responsible for BRP's activities in the Netherlands regarding the sale of powersports vehicles and vessels and accessories in the off road, water sports and road branches. Development of a short to medium term action plan for maximizing sales potential and profitability in responsible region. Achieving unit and parts & accessories sales targets for the region, in a way that contributes to dealer loyalty and ensures sales and profitability.

Commercial link between the Parts & Accessory division of the European Yamaha headquarters and the national Yamaha distributors. Translating and implementing Yamaha Motor Europe's sales and marketing strategy with integrated and independent accounts. Products pallet consists of all Yamaha parts and accessories (including clothing, helmets and bolt-on accessories) for use on Yamaha's motorcycle, scooter, ATV and marine products.

Expansion and professionalization of the international distributor network of “Laser”, “Marshall” and “Jama Originals” motorcycle exhausts. Also conducting the product and sales management in the introduction phase of the new product range “Laser Xpro” scooter exhausts. In this management position I was responsible for sales, sales and marketing of motorcycle exhausts in all foreign markets.

Export Marketing