Ekaterina Sukhova

Created and implemented a GTM strategy for cross-border payments solution from scratch (+550 new decision makers’ leads in a pipeline within 3 months & +20 new SME accounts in onboarding) Launched a strong agent referral program (+5 Enterprise-level customers in the pipeline) Built an automated digital sales funnel across multiple channels (email, SMS, messengers, Calendly, etc.) to increase conversion rate from lead form to onboarding meeting (+40% CR).

Designed and handled end-to-end product launch processes to generate demand (x3 YoY revenue growth). Launched and efficiently managed integrated marketing campaigns to provide SME leads generation. Growth in SQLs by 300%. Created and implemented account-based marketing plans to deliver new product features to Enterprise-level customers and increase customer satisfaction (NPS – 96%). Developed and maintained stable client relations with world-leading brands (Carlsberg, IKEA, Coca Cola, Nestle).

2 deserved promotions within the team. Led and managed product launches, including all aspects of positioning, cross-functional team support, PR briefing, media promotion, collateral development, pricing and licensing policies, web content creation. Collaborated with global consulting firms such as PwC, KPMG, Accenture, and others. Organised and executed self-branded events, such as Digital Enterprise (400+ senior executives of leading financial and oil&gas companies as participants).