Elena Azhnova

Northern, Central and Eastern Europe Regional Director - Managed 72% of global export, overseeing 31 countries. - Achieved 2024 single-digit sales growth in a declining category in the region by expansion and optimizing the product portfolio, revising activity plans. - Leading top distributors across the region to surpass performance goals (P&L, market share, distribution) and meet brand targets.

- Renew the business plan to achieve the target margin within three first years, focusing on pricing optimization, marketing spend, and cost-reducing production options. - Developed a plan for the pilot launch, selecting a focus market and channel to simplify testing and minimize risks, with the goal of assessing the feasibility of a full-scale launch after the pilot. - Collaborated with the marketing team to enhance the plan, focusing on communication, customer engagement, and post-purchase service

- Responsible for 11 countries: DACH, Nordics, Benelux and the UK (post-acquisition integration). - UK: Lead Post-Acquisition Integration. Developed and agreed 3 Years Distributor Agreement, including commercial condition, activities plan and investment plan. - Nordic: Realized double-digit YOY growth by developing route-to-market strategies, introducing new products in Norway, Sweden, and Finland - Germany: Rolled out new brands by partnering with a new distributor