Elena Velichkova

Partnering with Business Development team, responsibilities include bringing new innovations, developing business strategy, implementing new product development, and planning of international expansion. Expertise in data utilization, market assessment, new product development, omnichannel marketing strategy, brand strategies, market research, competitive assessments, media plans, CRM, innovations in digital marketing, implementation and measurement to show tangible results of marketing initiatives.

Management of online and offline campaigns, analysis of the results and optimization based on the set goals. Management of SEO, corporate blog and communication with our customers. Ensuring that every campaign has the right KPIs and deliverables in order to achieve company's goals. Searching and analyzing for new opportunities on the market in line with the company values.

Management of SEM campaigns, analysis of the results and optimization based on the set goals. Management of the local SEO and link building in accordance with the local regulations. Management of the process of creating local media campaign, such as copywriting, voice recording, outdoor advertising campaigns. Finding and organizing online charity projects in line with the company values.

Programming & Campaign management of ad campaigns across all the performance marketing channels (SEM, Facebook, Affiliate Networks, etc.) Optimisation activities across delivery & performance metrics, as well as Account Management and reporting.

Managing the presence in the social media profiles of the company, responsible for the Affiliate Marketing which includes different affiliate platforms such as CJ, iDev, Opie, etc. Reputation Management, Blogging, Marketing research, taking part in the creation of the company’s newsletter, analyzing reports from Google Analytics, Google AdWords, SEOmoz, etc.