Elie Mrad

• Lead & scale SDR team of 16 implementing structured coaching & playbooks, achieving 120–200% monthly lead generation targets, resulting in $5M incremental pipeline in 1 year. • Designed & executed multichannel outbound & inbound strategies, improving SQL conversion rates by 20% & pipeline velocity by 15%. • Developed SDR playbooks, messaging frameworks & KPI dashboards, increasing forecast accuracy by 25% & qualification quality across the team.

• Delivered 140% of annual revenue target by driving enterprise partnerships and pipeline development across EMEA. • Coached and supported 12 Account Executives, driving 30% uplift in quota attainment and faster deal closure. • Led strategic deal support, partner enablement and late-stage pipeline acceleration, contributing $3M+ in closed deals. • Represented the company at GITEX, Seamless and LEAP, generating high-value enterprise opportunities.

• Built and managed a regional SDR and sales team of 23, driving 21% YoY revenue growth and consistently exceeding lead targets. • Implemented territory planning, lead distribution and performance tracking, increasing productivity & employee retention by 18%. • Optimized sales workflows and coaching processes, ensuring consistent quota attainment across the region

• Led and coached 36 agents and sales leaders, increasing new client acquisition by 15% YoY. • Standardized onboarding, training, and performance management, improving team efficiency and operational execution. • Implemented structured reporting and coaching, reducing sales cycle duration by 10%.