Elif Aksoy Kumcu

• Founding team member and marketing head of National Payment System TROY • Led nationwide contactless payments adoption program. Published regulations mandating contactless acquiring • Managed and maintained relations with all partner banks and key market players • Served on National Market Development Committee advising member banks on new payment technologies

• Promoted to serve as founding member and Product Marketing Head of first digital bank of Turkey • Accounted for product development, service channel setups, marketing campaigns, portfolio management and legal agreements • Owned agency relations. Led creation of concept and brand identity, launch strategy and marketing plans. Created nationwide launch campaign. • Enpara has overpassed its targets in the year of its launch and was recognized with several awards for excellence in practice

• Accounted for development, growth and profitability of card acquisitions • Launched segmented new products, while rebranding old products • Created and managed numerous marketing campaigns • Managed C-level communications and relations with all external partners such as consultants and advertisement agencies • Launched nation’s first no-annual fee card Fix. Fix Card received a total of five awards during the year of its launch.

• Launched and managed Mortgage products for Citibank • Served as single point of contact and managed all stakeholder relations • Accounted for P&L of managed products, • Managed sales performance, product innovations, process reengineering, channel management and customer value proposition enhancements • Promoted to lead all lending products

• Served in the Launch Team of new Centralized Sales Channel for Real Estate Loan Originations • Enhanced analysis capabilities and functionality of existing credit decisioning tools • Implemented process and strategy changes in Real Estate Secured Operations, creating savings in operational expenses

NASA ALS-NSCORT Research Program Graduate Researcher

Honors Degree Graduate