Elly Phneah

Responsible for developing Naked Wear's brand identity, personality and values, Public relations efforts, social media community management and advertising, influencer engagement to endorse and promote Naked Wear, collaboration with gyms, sponsorship, copywriting for products on website and other collaterals, artistic direction for photoshoots and videos for new collections and campaigns

Content development for bylined articles, customer success case studies, newsletters for thought leadership, Maintaining and developing strong media relations, heading the consolidation across APAC agencies including launch plans, media coverage reports, and weighing the quantifiable and quantifiable ROI from PR activities Clients include Brocade, Sophos, CyberArk, IDA Singapore Computer Societies, IDA IT Standardisation Committee, and AEB.

Responsible for the daily threat landscape bulletin, Security Response blogs and write-ups for Trojans, heuristic detections and vulnerabilities during Asia-Pacific timezone, Promoted Symantec's whitepapers, blogs and achievements on social media, Pioneered Security Response Singapore's weekly status report, wrote and edited two blogs on the Middle East cybercrime scene and SyScan 2014 conference

Wrote analysis pieces and breaking news stories across the Asia-Pacific enterprise technology industry, covering topics on IT security, hardware, internet, social media, software, communications and networking. Also covered conferences and events in Singapore, San Francisco and Shenzhen, was responsible for ZDNet Asia's social media activities and campaigns, assisted in producing ZDNet Asia’s IT Priorities 2013 analyst report.

NTU International Student Exchange Programme Completed courses on Media Relations, Cultural Studies, Indian Politics and French Language over a course of 6 months

Berkeley Summer Sessions/NTU Global Summer Studies Programme Completed introductory courses in General Astronomy and Ancient Egypt

Graduation Thesis on "Defining Satanic Literature, Completed courses include Media Writing, Visual Communication, Marketing, Organizational Communications, Social Issues in Science and Technology