Elveena Yessoo

Successfully launched SEA campaigns for Orange’s new brand, SOSH. This led to a 16% increase in website traffic and a 31% increase in conversions within the first year. Set up interactive dashboards that allowed all clients to easily access data from different sources, monitor relevant KPIs and compare performance across different channels. Implemented a tag management system for Cigusto, a large ecommerce store in France, allowing the client to track key events on the site.

Analysed website data to identify products users added to cart but did not purchase. Created remarketing campaigns on Facebook and Google Ads to target these users. Examined website data to identify the demographic of clients who purchase high end products. Found that 80% of revenue was generated by buyers aged over 40. Created a Kickstarter campaign so as to reach a wider audience.

Worked with clients to understand their recruitment needs, constructed custom-made marketing plans, and offered feedback. Set up, optimised, and managed organic & paid digital marketing campaigns. Oversaw the Digital Marketing team & interns to ensure the timely and successful delivery of all digital campaigns according to customer needs. Collaborated with partners to host the bootcamps to help job seekers jump-start their career.